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It’s Going To Get Loud: Singapore’s Grand Prix Season 17-26 September 2010

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 Grand Prix Season returns to Singapore from 17 to 26 September 2010 with a whole range of parties, art exhibitions, lifestyle experiences and, of course, an exciting night race.

“The Singapore night race remains one of the most exciting and visually spectacular races in the Formula One season. With the race held right in the heart of the city, it is also a boon to race-goers who can not only get up close to the unique street race action but also enjoy easy access to any of the myriad Grand Prix Season Singapore lifestyle offerings happening within the circuit and all around the city,” said Mr Chew Tiong Heng, Director (Destination Marketing) of the Singapore Tourism Board (STB). “This year, the city skyline gains an extra sparkle with the opening of the Marina Bay Sands which will contribute to the diverse activities that visitors can choose from when customising their very own Grand Prix Season Singapore experience. Whether you are a race-fan, shopaholic or gourmet enthusiast, the beauty of the city lies in your hands to shape YourSingapore the way you like it to be.”

Singapore’s 2009 Formula One race attracted over 90,000 unique spectators, of which more than 30,000 were foreign visitors and generated $93 million in incremental tourism receipts.

The Grand Prix Season Soundpark: It’s Going To Get Loud

The Grand Prix Season Singapore Soundpark at ION Orchard Square is a showcase of the race and lifestyle components under this year’s season theme "It’s Going To Get Loud". This free-access attraction comprises of five elements: the biggest DJ console in Singapore, a larger than life music experience that lets visitors unleash their inner DJ with an interactive scratch pad; a 13-metre long Soundbox for an immersive experience of interactive media and designer sound-scapes; a DHL race car; the Formula 1 Singtel Singapore Grand Prix replica trophy by Royal Selangor; and a race exhibition. To top it off, the Soundpark will be abuzz with a slew of fringe music and dance performances every weekend to get more people involved and informed about the season.

Performances, Parties and Entertainment

A star-studded lineup of international music artistes like Mariah Carey, Missy Elliott, Daughtry and Adam Lambert will be performing at the LG Live at 2010 Formula 1 Singtel Singapore Grand Prix stage within the circuit park.

Other entertainment events include Avalon at Large presents GO! featuring a stellar line-up of acts such as Chemical Brothers, Empire of the Sun, Flo Rida, Above and Beyond, Santigold, Steve Angello, and Steve Aoki, amongst others.

The third installment of Amber Lounge Singapore will be launching its spin-off event, Amber Lounge Fashion, for the first time outside of Monaco, in Singapore this year. Returning to Temasek Reflections, Amber Lounge is a VIP nightlife experience and after-party for F1 race drivers, and international celebrities.

After the successful launch of The Podium Lounge during last year’s Season, this glamorous event returns for a second star-studded year at the Ritz-Carlton Millenia poolside. This home-grown event features a range of top local and international DJs, a luxury timepieces and jewellery show and charity auction featuring rare items from past and present Formula One drivers.

Night entertainment establishments across the island such as Attica, The Butter Factory, St. James Power Station, The Forbidden City by IndoChine and Zouk will also offer crowds numerous party options during Grand Prix Season Singapore 2010.

Visual Art Treats and Premium Showcases

The Orchard Road Business Association is also generating noise for the season. Digital Nights @ Orchard, under the Rev Up @ Orchard campaign, is a showcase of new media and digital arts, including a live show featuring international artists such as Bertrand Planes and Visual System. Visitors will be treated to a suspended aerial light sculpture, a digital red carpet pathway, a light and sound installation, and 3D visual effects combined with a window mapping show at participating malls including Mandarin Gallery, Paragon Shopping Centre, TANGS and the public walkways of Ngee Ann City.

World renowned artists Miguel Chevalier – a digital art pioneer on the international scene, along with LAb[au], and Visual System will also feature four interactive visual displays at the Singapore Art Museum (SAM) as part of Digital Nights @ SAM.

From 17 September to 24 October, the Opera Gallery Master 2010 series “Art Beyond Limits” will bring prestigious names in fine art to Singapore. This dynamic exhibition celebrates human creativity, artistry and imagination with free access outdoor exhibitions of monumental sculptures by modern masters such as Marc Quinn, Manolo Valdés and Mr. Brainwash at Orchard Road. Works by Manolo Valdés and Pablo Picasso, never before exhibited in Singapore, will also be featured at Opera Gallery in ION Orchard from 24 September.

“Names like Marc Quinn and Manolo Valdés have long been synonymous with excellence in creativity. As leaders of their respective genres, they have each understood the pre-conceived boundaries of their mediums and taken bold steps over these limitations. It is certainly in this spirit of pushing artistic boundaries that we present “Art Beyond Limits” in tandem with the night race and the Grand Prix Singapore Season 2010,” said Mr Stéphane Le Pelletier, Director, Asia Pacific Opera Gallery.

The MillionaireAsia Private Aviation Show 2010 is also returning on 23 September at Seletar Air Base to showcase the latest private jets and helicopters available for sale to or charter.

New Shopping Experiences

Formula One race fans can bring home a slice of the intoxicating Season with limited-edition buys such as the 25 Hours Grand Prix Season Singapore Special Edition watch, Royal Selangor 2010 Formula 1 Singtel Singapore Grand Prix miniature trophy, limited edition X-Mini II Capsule Speaker, limited edition TAG Heuer watches created specially for Singapore, and iRoo Grand Prix Season Singapore clothing collection.

To encourage foreign visitors to shop during the Grand Prix Season Singapore 2010, VISA will has launched special promotions with exclusive giveaways.

Cultural Festivities

In addition to events under the Grand Prix Season Singapore, September will also see Singapore’s unique multi-cultural heritage with the Mid-Autumn Festival, from 11 September to 10 October, and Hari Raya Aidilfitri, from 6 August to 25 September, by the Chinese and Malay communities respectively.

During the festive periods, the enclaves of Chinatown and Geylang Serai will be awash with cultural festivities, dazzling street light-ups and vibrant street bazaars, where a wide variety of food and shopping will be on offer. These cultural elements are jointly promoted with the season to give the race experience in Singapore a unique Asian touch.

Benefits and Privileges for Formula One Ticket Holders

Formula One ticket holders will be able to enjoy additional perks during the Season. These include priority entry to nightspots such as Zouk, The Butter Factory, and St James Power Station, among others and complimentary entry to six National Heritage Board museums like Asian Civilisations Museum, National Museum of Singapore, Peranakan Museum, Singapore Art Museum and Singapore Philatelic Museum. Promotions for shopping, F&B and attractions are available during Grand Prix Season Singapore, with additional privileges for Formula One ticket holders and visitors with foreign passports.

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