Centara Hotels & Resorts has sealed a management
contract with the Nova Group to manage three properties in Pattaya
and one property in Bangkok.
These 4 properties will be under the
new brands ‘Centra’ and ‘Centara Residence and Suites’. The first
four properties under these two brand names are currently under
development and they are joint-ventured by Nova Group and Harilela
Group of Hotels.
Nova Group is a successful Pattaya-based
owner and developer of hotels and condominiums, while Harilela is a very well known hotel owner with properties that
include the Sheraton Belgravia London, Holiday Inn Silom Bangkok,
Holiday Inn Hong Kong, and the Westin Resort and Macau Golf and
The property names include Centra
Pattaya Resort, with 158 rooms and one food and beverage outlet, Centra Nova Hotel and Spa Pattaya, with 79 rooms, and one food and
beverage outlet plus a spa. Both Centra Pattaya Resort, and Centra
Nova Hotel and Spa Pattaya are located on Pattaya Second Road in
Pattaya Klang area.
Centara Residence and Suites, Pattaya, Located
on Pratumnak Road, with 130 rooms and two food and beverage
outlets and Centra Sukhumvit 15 Hotel, Bangkok, located in the
heart of Sukhumvit, with 79 rooms and one food and beverage
All of these four properties are scheduled to open in July 2011.
Typically, a Centra property will include
a single F&B outlet, along with recreational activities and social
gathering areas in line with the destination. Centra hotels will
ideally have around 100 rooms or greater so as to
give appropriate economy of scale.
The second new brand, Centara Residence
and Suites, is for Centara’s new serviced apartment properties. Conveniently located, these properties are designed to
attract the corporate long-stay guest and deliver an
efficient home-from-home experience.
Centara Hotels & Resorts has
currently a total of 41 properties, 35 of them in Thailand and 6
overseas. Of this total, 28 are open for business and 13 are under
development. Three will open during this year, three in 2011, six
in 2012 and one in 2014.
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