Arabian Adventures invests in New Fleet

Arabian Adventures has signed a two-year long term lease on 16 new private cars, becoming one of the first DMC’s in the Middle East to do so. The additions will complement the existing range of buses, coaches and 4WDs, bringing the total size of the fleet to in excess of 100 vehicles.

By operating its own private cars, rather than booking them on a case-by-case basis from a third party supplier, Arabian Adventures will be able to grow its operations whilst maintaining its quality customer service and experience. In future, Arabian Adventures will be able to organise at least 70% of its own private car transfers and private car tours. New drivers will also be recruited to support the increase in the overall size of the corporate fleet.

The substantial size of Arabian Adventures’ business means it is able to invest in its own fleet of vehicles and further improve efficiencies by taking control of key issues such as brand consistency, mechanical maintenance, cleanliness and driver training.

The new fleet will be used to provide comfortable and professional service for airport to hotel transfers, and inter-hotel transfers for clients who split their stay between two or more different properties. Private car tours will now use Arabian Adventures’ own cars and drivers, in addition to its own tour guides.

Introduction of the new fleet will begin in July 2010

Business volumes are expected to grow by as much as 20% during the course of 2010 according to Frédéric Bardin, Senior Vice President at Arabian Adventures, one of the Middle East’s largest Destination Management Companies (DMC).

Most of this growth is expected to come from traditional markets in the US, Russia and Europe as well as new emerging markets such as China and Korea. Mr. Bardin said, “Despite the challenges of the economic crisis, our business remains strong. We also believe the tourism sector will rebound substantially this year, particularly in terms of tour operator business and traditional holidaymakers. Consequently we expect to see a steady increase in demand throughout 2010 as the UAE continues to recover.”

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