Virgin Blue and V Australia in FFP Partnership with Virgin America

Virgin Blue Airlines and its’ premium long-haul airline, V Australia, have partnered with Virgin America to allow each airline’s loyalty program members to earn points when taking flights on the sister-branded airlines. The partnership means that guests flying Virgin Blue, V Australia and Virgin America will all be able to earn credit for their flights that will be redeemable under either of the carrier’s frequent flyer programs.

Effective from today, passengers will be able to earn points on all of the carriers – and by the end of 2010, guests will be able to redeem points on any carrier.

The reciprocal agreements enable Virgin Blue or V Australia’s Velocity members to earn Velocity points; and Virgin America’s Elevate members to earn Elevate points – wherever they are flying with one of the three airlines, V Australia, Virgin Blue or Virgin America.

“The new agreement is another example of our Virgin airlines working closer together for the benefit of our Guests,” said Virgin Blue Airlines Co-founder and Chief Executive Brett Godfrey. “Our aim is to encourage more travellers from throughout the U.S. and from our part of the world to plan their trans-Pacific travel with our growing airline family.”

In June 2009, the airlines signed an Australia-U.S. interline agreement offering seamless travel on the networks of each carrier across their United States (U.S.) and trans-Pacific routes. The interline arrangement allows guests to enjoy a continuous “Virgin” experience for travel between the U.S. and Australia, as Virgin America and V Australia share Los Angeles World Airport’s (LAX) newly redesigned Terminal 3.

Virgin America President and Chief Executive Officer David Cush, said, “Travellers around the world seek out Virgin airlines for their unrivalled value, brilliant service and innovative amenities, and we’re pleased to partner with our sister airlines Virgin Blue and V Australia to allow our loyal guests to earn frequent flyer credits wherever they are flying– in the U.S., Asia Pacific or Australia.”

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