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AirAsia X launches Premium Class

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AirAsia X has introduced what it calls ‘flatbed Premium seats’ on its low cost long-haul services. The seats have a 20” width, 60” pitch and stretch out to 77” in full recline position. The seats feature universal power sockets, adjustable headrests and built-in personal utilities such as tray table, drink holder, reading light and privacy screen.

Premium seat guests will get to enjoy the following premium complimentary product and services: Pick A Seat, Priority Check-in, Priority Boarding, Priority Baggage, Baggage Allowance, Combo Meal and Comfort Kit.

 “After reviewing all the feedback that we received from guests on our services, the need for better and comfortable seats tops the list. As frequent flyers ourselves, we understand the great need for comfort especially for long-haul flights. We are happy to tell our guests that their wishes are granted. We thank our guests for the feedbacks and they will definitely enjoy the new level of comfort on our flights from now on,” said AirAsia X CEO, Azran Osman-Rani. “Both business and leisure travellers can now treat themselves to the luxury and comfort of our new premium seats and still enjoy great savings. We concede that the old seats were neither suitable nor comfortable for long-haul flights. But true to AirAsia tradition, we change and adapt. We are always on our toes to seek for constant improvements, providing the best products and services to our guests.”

AirAsia X has revamped its economy class seats with new ergonomical, reclineable seats at 31” pitch equipped with comfortable adjustable headrests. The airline also decided to move away from traditional black leather and opt for a mix of red and grey, which contributes to brighter cabin ambience.

AirAsia X is currently upgrading its whole fleet with the new seats in stages for all long-haul flights to Melbourne, Gold Coast, Perth, Taipei, Hangzhou, Tianjin, Chengdu, London, Mumbai and New Delhi. The refurbishment process is expected to be completed by June 2010. Until all aircraft are fully furnished with the new seats, the term ‘flatbed’ will appear next to the flight information during booking process, to inform guests that premium seats are available on the particular flight.

The refurbishment will allow AirAsia X’s A330 to have a seat configuration of 12 ‘flatbed’ premium seats (28 currently) and 365 economy seats (355 currently). The new configuration for the airline’s A340 is 18 ‘flatbed’ seats (30 currently) and 309 economy seats (256 currently).

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