global search for independent advisors
has come to a close with the appointment of four Quality Hunters
selected from over 5,200 applications from 89 countries submitted
over a one-month period.
The four winning Quality Hunters are Christina
Lund Sorensen, Ella Marshall, Warren Singh-Bartlett and Wolfgang
Wagner. Their work of assessing flights, airports and destinations
now begins as they depart on itineraries which will cover
destinations in Europe, Asia and the US over the next two months.
In addition to reporting their findings to Finnair as
its independent advisors, the Quality Hunters will be
sharing their thoughts and experiences with the public through
their personal blogs on the Rethink Quality website at finnair.com. Readers who comment on the blogs or vote for the Top Quality
Hunter at the end of the two-month period will gain the chance to
win intercontinental flights for two between Europe and Asia with
- Writer, photographer and reporter
Christina Lund Sorensen is from Copenhagen. She reported on the
Indonesian elections for Danish TV and was the last Danish
journalist to remain in the Red Zone during the Bangkok protests
last May. In addition to reporting on politics and current events,
Christina has also covered lifestyle topics.
- Ella Marshall is a journalist and editorial assistant with an
academic history in fashion as well as a first class degree in
journalism. She has gained experience in a variety of media and
currently works as a freelance journalist for DesignHotels.com.
She has also been a contributor to the Guardian, NYLON, and other
publications. She lives in London.
- Born in
Pakistan to English and Indian parents, Warren Singh-Bartlett has
worked as a teacher in Japan and as a journalist in China. He now
lives in Beirut where his work involves writing for publications
such as the New York Times and Aishti magazine as well as for
television documentaries and features.
Wagner studied in Germany and France and attended Harvard Business
School. After working as a consultant for 13 years, he shifted to
private equity investment. He has been married for 21 years and is
father to two teenage children. A frequent traveller for both work
and leisure, he currently lives outside of Munich.
“We are pleased at the overwhelming response to our call for
applicants for the Quality Hunter post and are satisfied with the
high quality of the appointees” said Antti Nieminen, Marketing
Innovations Director at Finnair Plc. “We will be paying close
attention to the discussions between the Quality Hunters and
visitors to Rethink Quality and look forward to gaining valuable
new insight into our customer’s expectations.”
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