Pinctada Cable Beach joins Virtuoso

Pinctada Cable Beach, a 5-star spa resort in Broome, has become one of only 20 Australian hotels to be included in the Virtuoso Hotels & Resorts Program.

 Acceptance into Virtuoso’s by-invitation-only global network will see Pinctada Cable Beach supported by more than 300 leading travel agencies in 22 countries, including the USA, Canada, Australia and New Zealand as well as South American and Caribbean nations.

Pinctada Cable Beach, a $33 million development, was officially opened on 5 August 2009. The 72-room spa resort offers an intimate environment that reflects the distinctive landscape, culture and heritage of Broome, the famous pearling town nestled by the Indian Ocean high on the coast of north west Australia.

“We are delighted to be able to welcome our newest property, Pinctada Cable Beach,” said Albert Herrera, Vice President of Hotels, Destinations & Tours at Virtuoso. “The resort is both a tranquil retreat and an ideal base for exploring the beauty and wonders of this region and I am sure that it will not only be popular with our travel agency membership in Australia, but will serve as an authentic and evocative introduction to one of Australia’s best beaches.”

Marilynne Paspaley AM, Founder and Managing Director of Pinctada Hotels & Resorts, said the invitation to join the Virtuoso program is an honour, particularly as it comes within a year of her flagship resort’s opening.

“Virtuoso travel advisors are among the most prestigious worldwide and are particularly stringent in their standards and expectations,” Marilynne said. “Virtuoso also recognises that travellers these days are looking for an experience that touches and positively influences their lives. I am honoured and delighted that Virtuoso has recognised these values in Pinctada Cable Beach. In developing Pinctada Cable Beach, my vision was not only to create a world-class hotel in the world-class destination that is the Kimberley, but also to offer an experience which connects travellers with this unique destination – and, an environment where they feel so nurtured that they can truly relax and reconnect with themselves, their family or their friends.”

Pinctada Cable Beach, which offers 24-hour personalised service as well as customised Kimberley experiences, is nestled in native bushland a short stroll from Broome’s iconic Cable Beach. The design of the spa resort respects Broome’s past while intelligent water and energy management systems embrace the future.

The resort also features graciously sized guest rooms, BRIZO Pool Bar, NYX Bar, Meditative Gardens, a guest fitness room, resort boutique and the asymmetrical Maxima Pool with its 25m lap lane and spa nooks.

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