Wyndham Hotel Group has appointed Gareth Gaston
as senior vice president, global e-commerce, responsible for
driving the company’s online strategy and presence.
hospitality and e-commerce executive, Gaston is charged with
leading the relaunch of the company’s global brand websites to
enhance the consumer experience and help drive bookings.
responsibilities include optimizing Wyndham Hotel Group’s
marketing spend to drive increased website traffic and
implementing improved tracking of e-marketing activity to further
enhance campaign effectiveness.
“Gareth is a talented and
well-rounded professional who has a comprehensive background in
both hospitality and the electronic and web marketing field,” said
Flo Lugli, Wyndham Hotel Group executive vice president of marketing. “His
knowledge and experience will play a pivotal role in enhancing the
experience for our online users and will help drive increased
bookings for Wyndham Hotel Group brands.”
Prior to joining
Wyndham Hotel Group, Gaston served in distribution and marketing
roles for various hospitality and travel companies including long
time Wyndham Hotel Group franchisee Ramada Jarvis Hotels as well
as Hilton Worldwide and Stakis Hotels.
Most recently Gaston
served as the managing director and chief executive officer for
Octopus Travel, an online hotel retailer owned by Travelport and
based in London. While in that role, he successfully realigned
company resources to improve effectiveness and efficiency, while
transitioning to a business to consumer offering resulting in
growth for the company for the first time in several years.
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