Hong Kong visitor arrivals during the first
quarter of 2010 leaped by 16.5% to 8,624,688, making it the
highest figure for the first quarter ever. Visitor arrivals in
March 2010 reached 2,798,316, a figure which represents not only a
14.4% increase over
March 2009, but also a new record for March.
“The continued increase in
visitor arrivals in March has culminated in a record high for the
first quarter of 2010, with most market regions showing
double-digit growth. In particular, arrivals from Mainland China,
Taiwan and most short-haul markets have surpassed the levels in
March 2008] before the onset of the global financial crisis, while other
markets are also steadily heading for full recovery. All these
positive trends are evidence of the improving confidence and
sentiments to travel among global consumers, as the economic
conditions rebound,” said Hong Kong Tourism Board Chairman, Mr James Tien.
In the first
quarter of 2010, Mainland China was the best performing market
region, with total visitor arrivals surpassing 5,540,000, 18.7%
more than in the same period of 2009. The rise was mainly
attributed to the multiple-journey Individual Visit Endorsement by
the Mainland, which gives Shenzhen residents even greater
convenience in visiting Hong Kong. Meanwhile, vacation visitors
from Taiwan have also increased against the impact of cross-strait
direct flights, raising the total arrivals from the island by over
10% to 537,024.
Besides Mainland China, North Asia also
achieved significant growth (+18.3%) in the first quarter. In
particular, arrivals from South Korea soared by as much as 43.6%,
as a result of the appreciation of the Won currency and rebound in
outbound travel in the past three months.
long-haul regions, the double-digit increase in arrivals was
partly owed to the relatively lower base for comparison, as
arrivals from the regions last year were affected by the global
financial tsunami. Notwithstanding so, for March alone, the
staging of the Hong Kong Sevens 2010 and numerous large-scale
trade shows caused visitor arrivals from Australia, New Zealand
and South Pacific to surge by 19.6% during the month, surpassing
the level in 2008.
The widespread growth also applied to
the emerging markets, which sustained the rising trend since the
end of last year. As a result of a number of positive factors,
including expanded flight capacity, visa-free arrangements and
increased propensity to travel, there was prominent increase in
arrivals from India (+42.8%), Russia (+133.4%) and the Middle East
(+22.7%) in the first quarter of this year.
Hong Kong Visitor Arrivals in
Q1 2010 and March 2010
||January – March
|Europe, Africa and the Middle
|Australia, New Zealand and
|Short-haul markets (excl.
Mainland China and Macau)
|South and Southeast Asia
|Total (includes arrivals from
Overnight visitors made up 56.1% of
all visitor arrivals to Hong Kong in the first quarter of 2010.
All market regions showed a higher proportion of overnight
visitors. In particular, the increase in the number of vacation
visitors from Taiwan has driven the proportion of overnight
arrivals to 34.5%, three percentage points higher than in the same
period in 2009.
As for same-day-in-town visitors, the ratio
rose from 42% in the first quarter of 2009 to 43.9% this year,
which reflects the surging number of same-day visitors from
Hotel occupancy across
all categories of hotels in March this year, at the rate of 88%,
was six percentage points higher than in the same month in 2009.
With an average occupancy rate of 93%, hotels in Yau Ma Tei and
Mong Kok enjoyed the highest occupancy level.
The average achieved
hotel room rate across all hotel categories was HK$1,182, 9.9%
greater than the figure in March 2009. For the first quarter of
2010, hotel occupancy stood at 85%.
Hong Kong Visitor Arrivals in March 2009
Hong Kong Visitor Arrivals in February 2010
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