Continental Airlines to Sell Seat Assignments

Beginning 17 March 2010, Continental Airlines will offer customers the option of purchasing, at check in, premium seat assignments for unreserved economy-class seats that feature extra legroom.

Continental’s OnePass Elite frequent flyer members and their traveling companions will be able to continue to assign themselves seats with extra legroom in economy class without charge.

“Our customers want more choices,” said Jim Compton, Continental’s executive vice president and chief marketing officer. “Seats with additional legroom are higher-value seats, and we want to offer them to customers who recognize that value.”

Depending on the type of aircraft and row, seats with extra legroom provide customers with a minimum of seven additional inches of leg space. Customers will be able to purchase these seats at continental.com or at the airport kiosk during the normal check-in period, beginning at 24 hours prior to departure of the first flight in an itinerary. Pricing for the premium seats will vary depending on a number of factors, including the length of the flight and market.

Continental joins several other U.S. and international airlines in offering customers the option of purchasing premium seat assignments.

See recent travel news from: Travel News Asia, Continental Airlines