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Tourism Western Australia’s marketing
representation agency in Singapore and Malaysia, Xzodus, has
appointed Ms Lucy Ong to the role of Marketing Manager – Singapore
and Malaysia.
No stranger to the travel trade, Lucy was the
Regional Marketing Manager – South East Asia for VisitBritain
(formerly British Tourist Authority) for 11 years before leaving
the industry in 2007 for a temporary family relocation to the USA.
During her time with Visit Britain, she
played a key role in raising the profile of Britain through
comprehensive joint marketing and training programs with the trade
and media as well as undertaking research on the needs of the SE
Asian travellers into Britain. She was also responsible for
organising Destination Britain, a major trade event attracting
over 200 Asia Pacific buyers and US sellers.
In addition, she played a key role in
winning a Marketing award for the Singapore office for the
Shop-Till-You-Drop campaign ran in conjunction with Maison de la
France.
A graduate from the National University of
Singapore in Business Administration, Lucy will be responsible for
the overall management of TWA’s marketing activities in the
Singapore and Malaysia markets. She joins the Xzodus team of
Senior Consultants, Lee Ee Lian and Selena Oh, Marketing
Executives Anne Chen (Singapore) and Jenny Chan (Malaysia), who
work on the Tourism WA account.
See other recent news regarding:
Airlines,
Airports,
Flights,
Codeshare,
Lounges,
First Class,
Business Class,
MICE,
GDS,
Rewards,
Miles,
Hotels,
Apartments,
Promotions,
Spas,
New Hotels,
Traffic,
Visitor Arrivals,
Cruises,
Free Deals,
Videos,
Lucy Ong,
Marketing,
Manager,
Singapore
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