September marks the start of the ‘Guinness
Adventures’ two month campaign – which will pit Singapore’s most
adventurous netizens against one another for the opportunity to
win a trip for three to Mount Everest.
From motorcycling around the world to sailing
from the South China Sea to the Pacific and scaling the world’s
highest peaks, an increasing number of
Singaporeans are venturing far in search of real adventure.
Officially launched on 1 September, the Guinness Adventures
campaign coincides with the brand’s 251st anniversary and a
worldwide toast to Arthur Guinness – a man known for his spirit of
Teams of up to three are required to
register and obtain a series of unique
codes via purchase, in order to begin their ascent and scale the
virtual peak. At the end of the campaign, the teams that succeed
in reaching the virtual peak will be in the running to win the
Grand Prize of an all-expense paid 14-day trip to the base camp of
“Guinness Adventures is our opportunity to reward and
celebrate the spirit of adventure in Singapore. With Arthur’s Day
just around the corner, we felt this was the perfect time to
honour our founder by celebrating his spirit of adventure and
giving three Singaporeans the opportunity to go on an experience
of a lifetime – an all-expenses paid trip to the highest peak in
the world, Mount Everest,” said Mr Paul Bisson, Marketing Manager
of Guinness at Asia Pacific Breweries Singapore (APBS).
In addition to the Grand Prize, Guinness is also giving
away a series of prizes depending on the
different ‘altitudes’ each team reaches.
The prizes include Sin$2,000
worth of Guinness and dining experiences at high-altitude
locations such as The Sky on 57 at Marina Bay Sands, Equinox @
Swissotel and 1-Altitude by 1 Rochester Group.
Guinness Adventures campaign closes on 1
See other recent news regarding: