AirAsia is the new title sponsor for the ASEAN
Basketball League’s (ABL) 2010 / 2011 season. The second ABL
season is set to start on 2 October 2010 with the playoffs to
begin in February 2011.
This is not the first time
for AirAsia to be a part of the ABL. The airline was the official
carrier for the ABL’s 2009 / 2010 season, flying participating
teams and fans to competition venues around the ASEAN region.
“We are very excited for the new season to arrive and proud to be
back in the ABL with a bigger role by being the title sponsor for
the 2010 / 2011 season. As an ASEAN airline, it is our obligation
to help develop the standard and quality of sports in the region.
The region has a lot of untapped young talents but limited
opportunities are available for them to progress further in their
respective fields,” said AirAsia Group CEO, Dato’ Sri Dr. Tony Fernandes.
The ASEAN Basketball
League announced the official launch of its second season in
Jakarta on 23 August 2010, with the new campaign to kick off with
six teams with a new participant, Thailand Cobras, replacing last
season’s Thailand Tigers.
The league format will
kick off on 2 October this year with matches being played in
Thailand, Singapore and Philippines. The playoff Finals are
scheduled to begin in February. The format will be maintained from
last season which will be in the form of triple home and away for
the league stages with a best of 3 series for the play offs
including the finals.
CEO of ASEAN Basketball
League Kuhan Foo said, “AirAsia has always shared the ABL’s
drive to make a positive change in ASEAN sports development. This
synergy in a shared dream to unite South East Asia through sports
is a passion that both AirAsia and the ABL stand united on. There
are currently some programs that we will be introducing in the
near future that will bring this dream closer to the masses in the
months to come.”
The ABL continues to push the
boundaries of developing the sport of basketball in the region
with many precedents set in the previous season. Many of the best
national players in South East Asia were given a minimum 4 and
half months of very high level competition last season compared to
many national leagues in South East Asia which run for one month
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