Starwood Hotels & Resorts has appointed
marketing veteran Matthew Jung as its marketing director for the W
brand in Asia Pacific.
Three W hotels are confirmed to open in 2010. W
Koh Samui will unfurl in quarter two of the year while W Guangzhou
and W Bali Seminyak are scheduled to commence operations in
December. Currently, there are three W hotels operating in Asia: W
Hong Kong (2008), W Maldives (2006), and W Seoul (2004).
Jung spent the past two years heading up
brand-building, marketing and public relations for the W Hong
Kong. A 12-year events and entertainment, media and hospitality
marketing veteran in Asia Pacific, Jung joined W Hong Kong in 2007
as Director of Marketing responsible for launching the brand and
the hotel in a key Asian gateway city.
“There is so much
happening culturally and creatively in the new markets where W
hotels will be opening and where W brand already exists,” Jung
said. “It is my mandate to further integrate W passion points and
brand essence into all of W hotels’ happenings and we look forward
to continually live up to our brand promises, innovating fresh and
memorable experiences for our guests.”
Jung will be
responsible for leading the development and execution of W brand
communication plans in Asia Pacific, and supporting W hotels with
revenue generating activities. He is based at Starwood’s Hong Kong
office, working within the Brand Management team.
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