Finnair is offering customers the free use of an
Apple iPad in its Lounge in Helsinki and also on certain Hong Kong
flights in November.
The iPads have been loaded with entertaining
content, such as newspapers and magazines, films, TV series and
games. In addition, the devices offer dozens of useful
applications, including Finnair's own application, which helps to
gather customer feedback and product development ideas.
"We are constantly seeking new, innovative means
for product development. Finnair is the first European airline to
build its own iPad research application," said Finnair's Vice
President Global Marketing Jarkko Konttinen. "Finnair's vision is
to be a boldly distinctive and fresh airline. Our goal is to offer
our customers a richer customer experience. This is also the
objective of our new identity, which will be launched at the end
of the year."
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