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Dario Rustico Appointed VP Sales & Marketing AP Operations - Costa Cruises

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Costa Cruises has appointed Dario Rustico as Vice President Sales & Marketing Asia Pacific Operations.

In his new role, Rustico will extend his current duties to the China market, and has overall responsibilities for the regionís long term strategic growth, developing the overall sales strategies and strengthening the sales teams. Working closely with the sales and marketing teams in Shanghai, Beijing and Guangzhou, he will manage all daily sales and marketing activities for the whole region to further build Costaís market presence. He will maintain his direct reporting line to the Costa President.

Rustico joined Costa Cruises in 2002 when he was actively involved in establishing the Emerging Markets Department from the companyís Genoa, Italy headquarters, where he managed sales and marketing activities for Costa Cruises in over 45 countries in Asia, the Middle East, Africa, Northern and Eastern Europe as well as Australia.

In 2005 he moved to Hong Kong to open up Costa Regional Headquarters. Since then he has been instrumental in the set up of the organization and in the business expansion of Costa Cruises in the Asia Pacific markets.

Rustico is a member of the Advisory Committee on Cruise Industry for 2010-2012 to advise the Hong Kong Special Administrative Region Government on measures to enhance the development of Hong Kong as a regional cruise hub. He is also the Vice Chairman of Asia Cruise Association, which is Asia's largest cruise association dedicated to the promotion and growth of the cruise industry in the region.

Dario Rustico is a graduate of Florida International University in Miami, where he obtained his MBA with an emphasis on international markets.

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