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Singapore Airlines and Tourism Western Australia Sign MoU

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Singapore Airlines and Tourism Western Australia (TWA) have signed a Memorandum of Understanding to jointly promote tourism to Western Australia.

Under the three-year partnership, Singapore Airlines and TWA will jointly fund marketing campaigns and actively promote inbound tourism to Western Australia by way of Singapore Airlines’ services between Singapore and Perth.

Stephanie Buckland, TWA’s Acting Chief Executive Officer, said that the focus in the first year would be on three key international markets for Western Australia – Germany, Singapore and China.

“Our Experience Extraordinary campaign ties perfectly in with these markets because visitors from these countries seek something a little different,” Ms Buckland said. “Nowhere else in Australia can you find a city with 3,000 hours of sunshine per year or visit one of Lonely Planet’s top ten regions of the world – Australia’s South West.”

Singapore Airlines has a long history in Australia dating back 40 years. Currently, the airline operates a total of 93 weekly flights to five major cities, including 18 weekly services to Perth, 19 weekly services to Brisbane, 21 weekly services to Melbourne, 7 weekly services to Adelaide and 28 weekly services to Sydney.

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