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Singapore Airlines and Tourism Western Australia
(TWA) have signed a Memorandum of Understanding to jointly promote
tourism to Western Australia.
Under the three-year partnership, Singapore
Airlines and TWA will jointly fund marketing campaigns and
actively promote inbound tourism to Western Australia by way of
Singapore Airlines’ services between Singapore and Perth.
Stephanie Buckland, TWA’s Acting Chief Executive
Officer, said that the focus in the first year would be on three
key international markets for Western Australia – Germany,
Singapore and China.
“Our Experience Extraordinary campaign ties
perfectly in with these markets because visitors from these
countries seek something a little different,” Ms Buckland said. “Nowhere else in Australia can you find a city
with 3,000 hours of sunshine per year or visit one of Lonely
Planet’s top ten regions of the world – Australia’s South West.”
Singapore Airlines has a long history in
Australia dating back 40 years. Currently, the airline operates a
total of 93 weekly flights to five major cities, including 18
weekly services to Perth, 19 weekly services to Brisbane, 21
weekly services to Melbourne, 7 weekly services to Adelaide and 28
weekly services to Sydney.
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