This month, Finnair is launching a search for
four Quality Hunters, independent advisors whose task is to travel
to various destinations in Europe, Asia and the US to investigate
the elements that determine quality in travel.
The Quality Hunters' mission will be to travel
to cities in Europe, Asia and the US throughout October and
November, assessing flights, airports and destinations. As
independent advisors to Finnair, they are expected to communicate
their impartial views and recommendations to the company on a
regular basis throughout the two-month period.
In addition, the Quality Hunters will share
their thoughts and adventures with the public through personal
Interested individuals are invited to find out
more and submit their applications online at the
site. Applications will be
accepted until 26 September.
"The recruitment of the Quality Hunters is one
means for Finnair to focus more closely on issues that are
important to today's travellers," said Antti Nieminen, Global
Marketing Communications Manager at Finnair Plc. "We believe that the Quality
Hunters' blogs will promote interesting and constructive
discussions about travel."
Visitors to Rethink Quality are encouraged to
follow the blogs and participate in the dialogue. At the end of
the two months, followers can vote for the Top Quality Hunter.
Readers who vote or comment on the blogs will get the chance to
win intercontinental flights for two between Europe and Asia with
Throughout September, Rethink Quality will
feature editorials on travel-related topics by globally renowned
guest writers including Alice Rawsthorn, design critic of the
International Herald Tribune and writer and commentator Alain de
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