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Singapore Airlines Partners Unitel Classica of Munich

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Singapore Airlines has partnered Unitel Classica, a leading producer and distributor of classical music based in Munich.

Beginning from October 2010, the classical music selection on KrisWorld, Singapore Airlines’ inflight entertainment system, will feature content exclusive to the airline.

Flights equipped with the latest Panasonic eX2 system will offer twelve classical concerts from Unitel Classica. Of these, eight will be new releases with six shown only on SIA flights, whereas the others will be picked from Unitel’s library of evergreen compositions.

Featured under KrisWorld’s Stage Performances category, the twelve concerts and theatre performances will be refreshed with a new selection every four months.

“This exclusive collaboration with Unitel Classica is introduced because of the increasingly sophisticated preferences of our customers and, as always, we will continue our search for content that adds value to our inflight entertainment system for the benefit of our customers,” said Mr Yap Kim Wah, Senior Vice President Product and Services.

Acclaimed works in the debut collection from Unitel Classica include:

 - The celebrated Salzburg Festival Opening Concert 2010 by the Vienna Philharmonic Orchestra - conducted by Daniel Barenboim, one of today's leading pianists and conductors.

- Lucrezia Borgia, an Italian opera performed by Edita Gruberova, the world's undisputed Queen of bel canto, as her concert debut.

- Cosě Fan Tutte – Director Claus Guth's concluding production of Mozart's da Ponte trilogy for the Salzburg Festival.

- Dudamel and The Simon Boliver Youth Orchestra, declared ‘the biggest audience hit of the summer’ at the Salzburg Festival by Munich daily Münchner Merkur.

- La Traviata by Anna Netrebko, the acclaimed Russian soprano, and the Wiener Philharmoniker.

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