Singapore Airlines has partnered Unitel
Classica, a leading producer and distributor of classical music
based in Munich.
Beginning from October 2010, the classical music
selection on KrisWorld, Singapore Airlines’ inflight entertainment
system, will feature content exclusive to the airline.
Flights equipped with the latest Panasonic eX2
system will offer twelve classical concerts from Unitel Classica.
Of these, eight will be new releases with six shown only on SIA
flights, whereas the others will be picked from Unitel’s library
of evergreen compositions.
Featured under KrisWorld’s Stage Performances
category, the twelve concerts and theatre performances will be
refreshed with a new selection every four months.
“This exclusive collaboration with Unitel
Classica is introduced because of the increasingly sophisticated
preferences of our customers and, as always, we will continue our
search for content that adds value to our inflight entertainment
system for the benefit of our customers,” said Mr Yap Kim Wah,
Senior Vice President Product and Services.
Acclaimed works in the debut collection from
Unitel Classica include:
- The celebrated Salzburg Festival Opening
Concert 2010 by the Vienna Philharmonic Orchestra - conducted by
Daniel Barenboim, one of today's leading pianists and conductors.
- Lucrezia Borgia, an Italian opera performed by
Edita Gruberova, the world's undisputed Queen of bel canto, as her
- Cosě Fan Tutte – Director Claus Guth's
concluding production of Mozart's da Ponte trilogy for the
- Dudamel and The Simon Boliver Youth Orchestra,
declared ‘the biggest audience hit of the summer’ at the Salzburg
Festival by Munich daily Münchner Merkur.
- La Traviata by Anna Netrebko, the acclaimed
Russian soprano, and the Wiener Philharmoniker.
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