In its latest move towards more
environmentally-friendly operations, with the ultimate aim of a
paperless cabin, Singapore Airlines will progressively introduce
an electronic version of magazines on its KrisWorld inflight
As a first step, the airline will offer in
electronic format its three inflight magazines - SilverKris,
KrisShop and KrisWorld - as part of a trial with a privately held
Singapore-based company, SmarttPapers Aviation.
SilverKris, SIA’s travel magazine; KrisShop, the
airline’s inflight sales catalogue; and KrisWorld, SIA’s inflight
entertainment guide; will be the first publications featured as
part of the inflight entertainment system offerings.
The SmarttPapers application uses a patented
file compression technology to compress and transform magazines
and newspaper contents into a digital format for integration into
the inflight entertainment system.
In line with efforts to reduce the amount of
paper carried on board, thus reducing weight and saving fuel, the
airline aims to extend this initiative to other publications at a
later date, including menu cards and the more than 100
international and local magazines currently carried systemwide.
The plan is also to introduce e-newspapers and e-books on board
using the same technology.
Singapore Airlines will be the first in the
world to have this unique feature on its aircraft fleet equipped
with the latest Panasonic eX2 inflight entertainment system
(IFE), starting with two Boeing 777-300ERs from 31 July 2010, followed
by two Airbus A380s. More
A380s and B777-300ERs, as well as other
aircraft fitted with the eX2 system - Airbus A330-300s and
A340-500s - will have this feature included in the fleet.
Singapore Airlines’ Senior Vice President
Product & Services, Mr Yap Kim Wah, said, “This opens up a wide range of
opportunities to benefit our customers and at the same time
results in less weight in the aircraft. E-books and e-magazines
have gained popularity and we want to offer these to our
Winston Wei, CEO of SmarttPapers Aviation
Pte Ltd, added, “We are pleased to be chosen by SIA to enable this
revolutionary onboard experience. Customers will be able to enjoy
a wide range of current and archived publications starting with
the Airline’s three inflight magazines in high resolution from the
comfort of their seats. Features will include a keyword search,
personalised font size and different zooming levels to aid
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