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AirAsia X to launch KL - Seoul Flights; Promotional Fares from RM99

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AirAsia X is to launch direct daily flights between Kuala Lumpur and Incheon International Airport, Seoul on 1 November, 2010.

To mark the opening for sale of the new route, AirAsia X is offering a promotional all-in fare from as low as RM99 (Base fare: RM74 + Airport tax: RM25) from Kuala Lumpur to Seoul for the booking period from 4 to 8 August 2010 for travel between 1 November 2010 and 11 August 2011.

Travellers flying on this new route will have the chance to experience the new Premium FlatBed seats on the brand new A330 aircraft. The flatbed seats are standard business class specifications of 20 width, 60 pitch and stretch out to 77 in full recline position. The seats feature universal power sockets, adjustable headrests and built-in personal utilities such as tray table, drink holder, reading light and privacy screen.

Azran Osman-Rani, Chief Executive Officer, AirAsia X, said, AirAsia Xs commencement of daily services to Seoul could not have come at the most opportune timing in November to coincide with major school holidays and year end festive season where travel demand is peak and fares are super high. This is what AirAsia X is about providing affordable international travel for everyone. Our daily services between Seoul and Kuala Lumpur during the peak period at Christmas will open up the skies at a time when many people have holidays and are seeking cost effective and exciting vacations in new locations.

We estimate that more than 60% of AirAsia X passengers to and from Seoul will be first time visitors, which will contribute significantly to tourism growth, allowing AirAsia X the opportunity to open up new market segments from Malaysia and Korea with its low fares. We are confident that AirAsia Xs direct connection will be able to stimulate new travel demands and further tap new markets, especially that of young working adults and families, to travel to Malaysia and thereafter use Kuala Lumpur as a gateway to over 132 routes in South East Asia, that includes regional ASEAN cities or long-haul sectors serviced by AirAsia X. This translates into a low-cost yet efficient travel experience for guests who benefit from using the LCC Terminal in Kuala Lumpur to connect to destinations as diverse as Australia (Gold Coast, Perth, Melbourne), China (Hangzhou, Tianjin, Chengdu), Taipei, and London, Azran added.

With over 11 million people, Seoul is the largest city in South Korea and represents the country's heart for business, politics, education, and modern culture.

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