Starwood Hotels and Resorts is to grow its New
York City portfolio by 50% this year and open more hotels in New
York in 2010 than any other city in the world.
operates 12 hotels in the Big Apple across six of its nine brands.
The company’s NYC boom will result in 18 hotels including the
debut of Starwood’s two newest brands in Manhattan – Aloft and
During the remainder of 2010, Starwood will open six new hotels in
neighborhoods across Manhattan, as well as in Long Island City and
Brooklyn, representing 25% of the new hotel rooms in New York City
- one out of four new hotel rooms slated to debut in the city this
year will be branded Starwood. In May, the
Sheraton Brooklyn opened its doors – bringing the total number of
new Starwood hotels to open in the Big Apple in 2010 to seven. The
company’s aggressive growth will bring 1,712 new hotel rooms and
more than 500 new jobs to New York City.
Starwood is on track to open more than 80 hotels
in key markets around the world this year.
nearly 80% of our future hotel pipeline is outside of the United
States, we have more hotels in New York City than any city in the
world and we will open more hotels right here in our backyard than
anywhere else, which speaks to New York’s enduring stature as the
most global gateway city in the world,” said Frits van Paasschen,
CEO of Starwood Hotels and Resorts. “New York continues to be a
beacon for international business and leisure travelers alike, and
as we look to the future, we expect that as masses of travelers
from China, India and other emerging markets begin to travel
internationally, New York will be at the top of their list. We
couldn’t be more bullish on New York near or long term.”
Over the past several months, NYC occupancy has
continued to surpass last year’s levels: June occupancy averaged
86.4%, up 5% over last year at the same time. In addition, 45.25
million tourists visited in 2009, exceeding expectations by 7%. By
2012, New York City anticipates attracting 50 million visitors
annually and there is a need for new hotels to meet this demand.
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