According to data compiled by STR Global, hotels
in the Asia Pacific region experienced increases in all three key
performance metrics for September 2010 when reported in U.S.
dollars. In year-over-year measurements, the Asia Pacific region's
ORs rose 7.4% to 66.9%, ADR increased 11% to US$135.54, and RevPAR
jumped 19.2% to US$90.71.
"The September numbers were eagerly anticipated
results as they should give us a good indication how strong the
RevPAR recovery across the region really is," said Elizabeth
Randall, managing director of STR Global. "September 2009 was the
first month last year in which hoteliers reported only
single-digit declines compared to the prior year. Therefore it was
interesting to see if the double-digit growth we have seen so far
this year would continue this month."
"September 2010 is now the 10th month with
around 20% RevPAR growth for Asia Pacific", Randall continued.
"One particularly strong market is Shanghai, China. The World Expo
in Shanghai, which broke previous Expo attendance records and
which ends in October, boosted Shanghai's year-to-date RevPAR
performance 64% compared to the same timeframe last year."
Highlights from key market performers for September 2010:
(year-on-year comparisons, all currency in U.S. dollars)
Shanghai achieved the largest increases in all three key
performance metrics. The market's occupancy rose 29.5% to 73.3%,
ADR increased 34.2% to US$142.64, and RevPAR jumped 73.8% to
- Jakarta, Indonesia, ended the month with a
22.5% occupancy increase to 58.2%.
- Two markets posted
occupancy decreases: Bangkok, Thailand (-1.5% to 53.7%), and
Seoul, South Korea (-0.6% to 83.7%).
- Two markets, excluding
Shanghai, reported ADR increases of more than 20%: Kuala Lumpur,
Malaysia (+21.7% to US$113.24), and New Delhi, India (+20.2% to
- Along with Shanghai, Jakarta (+45.5% to US$46.96)
and Kuala Lumpur (+39.4% to US$71.38) reported largest RevPAR
increases for the month.
The Americas region recorded positive results in
the three key performance metrics when reported in U.S. dollars
for September 2010.
The region's OR rose 6.6% to 60.1%, ADR went up 2.3% to US$101.07, and
RevPAR increased 9.1% to US$60.78.
Among the key markets in
the region, Santiago, Chile, achieved the largest occupancy
increase, rising 17.1% to 66.6%, followed by Miami, Florida, with
a 12.1% increase to 59.3%.
San Juan, Puerto Rico,
was the only market to experience decreases in any of the three
key metrics. The market's occupancy fell 5.5% to 59.8%, ADR ended
the month virtually flat with a 0.2% decrease to US$135.67,
and RevPAR was down 5.7% to US$81.08.
Rio de Janeiro,
Brazil, posted the largest ADR increase, rising 24.7% to
US$190.18, followed by Sao Paulo, Brazil (+16.5% to US$115.50),
and Santiago (+15% to US$142.61).
Five markets reported
RevPAR increases of more than 20%: Rio de Janeiro (+37.1% to
US$138.79); Santiago (+34.7% to US$94.91); Sao Paulo (+29.2% to
US$81.15); Mexico City, Mexico (+27.0% to US$71.97); and Montreal,
Canada (+22.5% to US$100.75).
The European hotel
industry posted positive results in year-on-year metrics when
reported in U.S. dollars, euros and British pounds for September
2010, according to data compiled by STR Global.
saw the highest monthly occupancy and average room rate so far for
this year," said Elizabeth Randall. "With 74.8% occupancy and EUR106.68 ADR, Europe also
achieved its highest RevPAR of EUR79.78. One has to go back to
September 2008 to get a similar RevPAR (EUR82.86). As the
continued RevPAR recovery gains strength, the outlook looks
brighter for the European markets despite the continued risks to
the wider economies and the hotel markets."
key market performers for September include (year-over-year
comparisons, all currency in euros):
- Prague, Czech Republic,
reported the largest occupancy increase, rising 20% to 80.4%,
followed by Istanbul, Turkey, with a 19.8% increase to
- Athens, Greece, posted an occupancy decrease of -5.4%
- Stockholm, Sweden, experienced the largest ADR
increase, rising 34.8% to EUR152.18, followed by Cologne, Germany
(+30% to EUR119.21), and Geneva, Switzerland (+29.1% to
- Two markets posted double-digit ADR decreases:
Vienna, Austria (-22.3% to EUR95.83), and Aberdeen, Scotland
(-15.5% to EUR83.58).
- Four markets experienced RevPAR
increases of more than 35%: Stockholm (+49.1% to EUR127.44);
Geneva (+45.3% to EUR183.69); Cologne (+42.5% to EUR95.48); and
Munich, Germany (+37.5% to EUR134.44).
- Vienna (-15.2% to
EUR81.66) and Aberdeen (-13.8% to EUR64.23) reported the largest RevPAR decreases for the month.
East / Africa
According to STR Global, the Middle East /
Africa region reported increases in all three key performance
measurements for September 2010 when reported in U.S. dollars.
The region's occupancy ended the month with a
5.6% increase to 58.2%, ADR rose 8.2% to
US$147.39, and RevPAR went up 14.2% to
"The Middle East/Africa region's performance was
boosted in September with strong performances across Northern
Africa. However, the subregion's 15.9% ADR increase to US$87.73 is
still only half of the average rates achieved across the Middle
East subregion (US$189.18)," said Ms. Randall. "We mentioned last month that we were
looking forward to seeing September results, as the Middle East subregion had reported the first ADR increase in August.
Unfortunately, we have to wait for this trend to stabilise. The
impact of the changing Ramadan periods from 2009 to 2010 is making
a reading of the current month's performance harder, and it will
be interesting to see how October ends."
the region's key markets for September include (year-over-year
comparisons, all currency in U.S. dollars):
- Amman, Jordan,
achieved the largest occupancy increase, rising 39.2% to 57.7%,
followed by Riyadh, Saudi Arabia, with a 22.3% increase to
- Three markets posted occupancy decreases:
Johannesburg, South Africa (-10% to 56.7%); Jeddah, Saudi Arabia
(-8.6% to 63.1%); and Abu Dhabi, United Arab Emirates (-7.8% to
- Johannesburg reported the largest ADR increase,
rising 32.5% to US$124.34.
- Abu Dhabi fell 27.8% in ADR to
US$142.65, reporting the largest decrease in that metric.
Three markets experienced RevPAR increases of more than 30%: Amman
(+48.5% to US$82.84); Beirut, Lebanon (+31.3% to US$193.94); and
Cairo, Egypt (+30.1% to US$81.73).
- Two markets reported RevPAR decreases for the month: Abu Dhabi (-33.4% to US$81.96) and
Jeddah (-9.1% to US$132.55).
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