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Wyndham Completes TRYP Acquisition from Sol Meliá

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Wyndham Hotel Group has completed the acquisition of the TRYP hotel brand from Sol Meliá Hotels & Resorts including franchise agreements with 92 TRYP hotels in Europe and South America.

The newly renamed TRYP by Wyndham brand joins Wyndham Hotel Group’s 11 other brands, which encompass nearly 7,100 hotels and approximately 593,300 rooms in 65 countries.

TRYP, a select-service, mid-priced brand representing approximately 13,000 rooms, caters to business and leisure travelers in cosmopolitan cities including Madrid, Barcelona, Paris, Lisbon, Frankfurt, Buenos Aires, Sao Paulo and Montevideo. Last month, the brand opened its third hotel in Barcelona, the Tryp Hotel Condal Mar, and anticipates additional openings this year in Lisbon, Berlin, Madrid and Medellin, Colombia.

Wyndham Hotel Group President and Chief Executive Officer Eric Danziger said the TRYP by Wyndham brand “significantly increases the company’s global presence in Europe and Latin America.”

“We acquired the TRYP brand because of its strategic presence in major international cities and the significant growth opportunities it presents to our business,” said Danziger. “Our immediate focus is to grow the TRYP by Wyndham brand across Europe and the Americas. The latest hotel opening in Barcelona demonstrates the brand’s accelerating growth and increasing interest from developers and hotel owners.”

Wyndham Hotel Group and Sol Meliá will work together to develop the TRYP by Wyndham brand globally and expect to market the hotels cooperatively through their central reservations systems and loyalty programs as part of a strategic alliance between the two companies.

“This marks the beginning of a promising relationship between two complementary hospitality companies that will foster growth in a vast diversity of regions,” said Gabriel Escarrer Jaume, vice chairman and chief executive officer of Sol Meliá.

Daniel del Olmo has been named as brand senior vice president, TRYP by Wyndham. Responsible for its overall business strategy, brand integration, performance, customer relations, service culture, operations and sales and marketing, he will report to Jeff Wagoner.

Del Olmo most recently served Wyndham Hotel Group as chief performance officer, leading the development of the company’s long-term strategic plan including the development of business strategy and integration plans for the TRYP brand. Since joining the company in 2003, he has served in a variety of roles in marketing, strategy and innovation. He began his career in hospitality in the Americas Division of Sol Meliá Hotels & Resorts where he held various marketing and e-commerce positions.

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