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Hershey’s Chocolate World Opens in Dubai

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The Hershey Company and Retail Is Detail have opened the first Middle East Hershey’s Chocolate World store in one of world’s largest shopping and entertainment destination malls in the world, The Dubai Mall.

Retail Is Detail signed exclusively with Hershey’s for the expansion and franchise rights of Hershey’s Chocolate World in the Middle East and South East Asia. The company also intends to launch more Hershey’s Chocolate World concept stores in both continents.

Guests to Dubai’s Hershey’s Chocolate World will be greeted by a giant Hershey bar & Reese bar character as you enter this world of entertainment devoted to all things chocolate. The store offers more than 300 Hershey’s products including giant chocolate bars, Hershey memorabilia, and even customized products.

Capture your special experience at Hershey’s Chocolate World with Hershey’s Moments! Using special Green Screen technology, guests can now customize their very own Hershey’s Chocolate Bar or Hershey’s Syrup Coin Bank. Create their own special Hershey’s moments by having their picture taken and coming up with personalized messages to place onto an Hershey’s Chocolate Bar or Hershey’s Syrup Coin Bank.

"We are absolutely thrilled to be the first to launch the Hershey Chocolate World concept in the Middle East" said Sunaina Gill, Director of Retail Is Detail L.L.C. "At Hershey’s, you will find hundreds of exclusive products including giant chocolate bars, Hershey memorabilia, and even customized products. The store is a great way for people to enjoy our chocolate, but it’s also a fun, interactive experience for visitors of all ages."

Hershey’s Chocolate World Dubai is also home to the World’s Largest Hershey Chocolate bar, weighing in at an extensive 5 pounds and sized at 60 centimeters by 30 centimeters. In addition, the store is also home to the World’s Largest Reese’s Peanut Butter Cup and World’s largest KISS.

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