Continental Airlines has expanded its mobile
boarding pass service to London’s Heathrow Airport, becoming the
first carrier to offer paperless boarding passes on nonstop
flights from the United Kingdom to the U.S. The service allows
customers to receive boarding passes electronically on their cell
phones or PDAs and eliminates the need for paper boarding passes.
“We are pleased to add Heathrow to the growing list of
airports we serve with mobile boarding passes,” said
Martin Hand, Continental’s vice president of reservations and eCommerce. “Customers have told us this is the type of
product improvement they want, and we will continue to
expand the self-service technology to more of our domestic and
Mobile boarding passes display
a two-dimensional bar code along with passenger and flight information, which scanners at the security checkpoint and
boarding gate validate. The technology prevents
manipulation or duplication of the boarding passes, cuts costs and heightens security.
In addition to boarding passes, Continental
provides access to enhanced flight information through
mobile devices. Customers may view onboard amenities and standby
lists, as well as track the status of their flights.
Continental currently offers mobile boarding passes
at 42 airports, including its hubs in New York, Houston and
Cleveland. The airline also launched the service at Frankfurt Airport late last year.
Continental operates five flights per day to Heathrow – three
from its New York hub at Newark Liberty International
Airport and two from Houston. The airline will add a fourth daily service to the New York -
Heathrow route in March and a fifth daily service in
October, bringing the total number of Continental daily departures
to Heathrow to seven.
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