Macau to Target MICE at AIME 2010 in Melbourne

The Macau Government Tourist Office has expanded its presence at this year’s AIME trade show in Melbourne, as it intensifies its drive to secure Australian meetings, conventions and incentive business generated by the nation’s recovering economy.

The tourist office has purchased 120 square metres of exhibition space at AIME – a 33% increase over the 90 square metres last year – to accommodate a record 12 Macau trade participating in this year’s event.

“The Australian economy is recovering, and the MICE market in particular is showing very encouraging signs of regrowth in 2010,” said Helen Wong, General Manager Australia for the Macau Government Tourist Office. “Our message to Australian meeting planners is simple and to the point: Macau welcomes you, and we have everything you will need for a most unforgettable Macau event ... Choose from our range of modern international brand hotels and integrated convention facilities and a vast range of pre and post touring options, which showcase not only the rich trading and religious history of Macau but also its modern attractions including some of the finest resorts, spas and entertainment facilities in the world.”

Macau is easily accessible from Hong Kong international airport, where the high speed Sea Express departs frequently from the Sky Pier for the 45 minute journey to Macau – a faster journey than the rail trip from the airport to downtown Hong Kong.

Three major airlines – Qantas, Cathay Pacific and Virgin Atlantic all operate daily services from Australia to Hong Kong while Viva Macau is increasing its nonstop flights from Melbourne.

AIME 2010 will take place in Melbourne 2- 3 March 2010. The Macau stand at AIME is no. 2807.

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