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 The Singapore Experience Awards are back for the 
			  second year and nominations are already open! There are 31 awards this year, including three 
			  new awards under the Experience category: Best Education 
			  Experience, Best Enrichment Experience and Best Healthcare 
			  Experience.  The inclusion of these new categories is 
			  consistent with Singapore Tourism Board’s efforts to position the 
			  Singapore Experience Awards as the single platform to recognise 
			  the best experience providers within the tourism sector, including 
			  those in the education and healthcare industries. The Singapore Experience Awards span six 
			  categories: Events, Experience, Marketing and Media, Customer 
			  Service, Special Recognition and Outstanding Contribution. STB says that the nominations for all awards should reflect how 
			  individuals and organisations have developed an all-encompassing 
			  experience for their customers, which goes beyond product 
			  offerings to quality service delivery such as providing the 
			  necessary touch points and enabling a seamless and pleasant 
			  experience. This annual event by STB, aims to recognise individuals and organisations for their 
			  outstanding contribution towards enhancing Singapore’s 
			  competitiveness as a tourist destination. The gala event is 
			  scheduled for the last quarter of 2010.
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