Asia Cruise Association and China Cruise & Yacht Industry Association Sign MoU

The Asia Cruise Association (ACA) and China Cruise & Yacht Industry Association (CCYIA) have signed a memorandum of understanding that outlines 4 key areas of collaboration including (1) Joint efforts to promote cruise culture within Chinese consumers; (2) Facilitation of regional cruise governance; (3) Joint development of cruise market in Asia for commercial and professional enhancement; and (4) Cross participation in both associations’ international and regional cruise events.

ACA Chairman, Rama Rebbapragada, said, “ACA is happy to establish an alliance with CCYIA as both associations see many areas of collaboration that can help propel the development and growth of cruise industry. ACA, being the largest cruise industry association in Asia, will like to be at the forefront of cruise tourism promotion and leading the professional and commercial development for cruise industry in Asia. Hence, we have started engaging the various regional cruise industry associations to moot ideas of collaboration since our incorporation. CCYIA is our very first alliance partner and we look forward a fruitful partnership with them.”

Moving forward, the two associations will be conducting regular dialogue exchange to surface and address industry issues as well as develop collaborative initiatives to help drive the growth of the cruise industry in Asia. It is believed that the MOU signed by both sides is of great significance to the market development of international cruise lines in China, the Asian regional cooperation and the process of internationalization of China cruise industry.

 Zheng Weihang, Vice-Chairman and Secretary General of CCYIA, said, “One of CCYIA’s objectives is to actively promote the cruise industry development and developing China as a leading cruise destination. Amidst the rapid growth of cruise industry in China, it is pertinent that we forge alliances with other cruise industry associations to leverage on each other’s strengths to help expand our network of trade promotion and development. ACA will be a key alliance partner that CCYIA will work closely with to share industry knowledge and develop joint programmes that are mutually beneficial for our members.”

According to the National Tourism Administration statistics from January to March of 2010, international tourist arrivals in China reached 2,558,800 of which 1,093,200 tourists chose to come to China by ship.

The fifth China Cruise Industry Development Summit (CCS) will be held in Shenzhen on 3 November 2010 before moving to Hong Kong on 4 November 2010. From 4 - 9 November, participants will board the Legend of the Seas, a member of Royal Caribbean's vision class family of ships, for a trip to Taiwan.

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