Safir Appoints Trust as CRS Partner for MENA Region

Safir Hotels & Resorts has appointed Trust International as its exclusive CRS partner for the MENA region.

As the hotel group’s exclusive reservation service partner, Trust International will be providing Safir Hotels & Resorts with a comprehensive range of distribution solutions. This will include the implementation of Trust’s industry recognized solutions including yourVoyager CRS & IBE TrustBooker 2.0, as well as connectivity to all GDSs and IDS channels including distribution via Direct Connects and Commission Payment Services.

Safir Hotels & Resorts currently has a portfolio of over 14 hotels and destinations in the region, with 20 hotels planned to be developed over the next 2-3 years across the MENA region.

Helmut H Meckelburg, Chief Executive Officer, Safir Hotels & Resorts, said, “In order to continue to keep ahead in what is an incredibly competitive industry, as well help achieve our regional business objectives, we chose to partner with one of the industry’s leading CRS providers, Trust International. We are pleased that we have decided for the most advanced, innovative CRS technology available in the market A customized multi-channel distribution solution paired with a comprehensive service offering – was a major element of Safir’s decision to select Trust as our trusted CRS partner.”

Heinrich Kessler, Trust International VP Sales, EMEA & the Americas, added, “In addition to our reservation and distribution solutions, Trust will be providing further services starting with the professional implementation services, guaranteeing a seamless transition to the Trust systems, to ongoing support and system consulting. Trust is offering technology and service, to allow Safir to concentrate on growing its business.”

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