According to data compiled by STR Global, hotels
in the Asia Pacific region experienced increases in all three key
performance metrics for August 2010 when reported in U.S. dollars.
In year-on-year measurements, the Asia Pacific region's OR rose
5.8% to 67.2%, ADR increased 10% to US$129, and RevPAR jumped
16.5% to US$86.74.
"The double-digit RevPAR growth across all
sub-regions in Asia Pacific continued in August, underlining the
market's leading position in RevPAR recovery," said Elizabeth
Randall, managing director of STR Global. "The continued strength
in economic growth coupled with world events in selected
destinations (i.e. the first-ever Youth Olympics in Singapore)
brought even more attention to the region in August"
Highlights from key market performers for August 2010:
(year-on-year comparisons, all currency in U.S. dollars)
- Shanghai, China, reported the largest OR increase, rising
40.2% to 69.5%, followed by Beijing, China, with a
14.4% increase to 66.6%.
- Four markets reported
OR decreases: Kuala Lumpur, Malaysia (-9.8% to 64.4%); Bangkok, Thailand (-8.7% to 51.4%); Osaka,
Japan (-4.2% to 79.2%); and Phuket, Thailand (-3.3% to 56.4%).
- Hong Kong achieved the
largest ADR increase, rising 31.4% to US$180.75, followed
by Shanghai (+30% to US$123.96) and Bali, Indonesia
(+17.5% to US$169.92).
- Shanghai jumped 82.4% in
RevPAR to US$86.21, reporting the largest increase in that metric.
Four other markets posted RevPAR increases of more than 20%: Hong Kong (+34.8% to US$145.92); Brisbane,
Australia (+23.1% to US$134.98); Beijing (+22.1% to
US$58.78); and Manila, Philippines (+20.4% to US$74.51).
- Bangkok reported the largest RevPAR decrease, falling 5.4% to US$45.23, followed by Phuket (-1.9% to US$45.63)
and Osaka (-0.9% to US$103.17).
Hong Kong Visitor Arrivals in August 2010]
Hotel Performance in
August 2010 - The Americas
The Americas region recorded positive results in
the three key performance metrics when reported in U.S. dollars. The region's
OR rose 6.3% to 64.2%,
ADR went up 1.7% to US$100.45, and RevPAR increased 8.1% to US$64.48.
the key markets in the region, Buenos Aires, Argentina,
experienced the largest OR increase, rising 45% to
61.3%, followed by Santiago, Chile, with a 38%
increase to 71.6%.
Four markets reported OR
decreases: San Juan, Puerto Rico (-5.7% to 72.8%);
Manitoba/Saskatchewan, Canada (-3.9% to 69.4%);
Alberta, Canada (-2.1% to 65.8%); and Vancouver,
Canada (-0.1% to 81.6%).
Rio de Janeiro,
Brazil (+20.8% to US$162.01), and Sao Paulo, Brazil (+20.8% to US$113.80), achieved the largest ADR increases for the
month. San Juan reported the only ADR decrease, falling 2.7% to US$137.07.
Santiago experienced the largest
RevPAR increase for the month, rising 51.3% to US$100.07.
Four other markets posted RevPAR increases of more than 25%: Buenos Aires (+47.6% to US$75.27); Sao Paulo
(+33.1% to US$79.26); Rio de Janeiro (+31.9% to
US$113.15); and Mexico City, Mexico (+29.4% to US$67.17).
Hotel Performance in
August 2010 - Europe
The European hotel industry posted
mixed results in year-on-year metrics when reported in U.S.
dollars, euros and British pounds for August 2010.
"The recovery in the European
hotel market continues in August with increases across all three
performance measures when measured in euros," said Elizabeth
Randall. "Whilst these results
are still influenced by the weak comparables last year, the better
economic conditions and the return of the business and MICE
segments have assisted the recovery. This demand pick up has
helped hoteliers to start rebuilding their ADRs
which is for year to August, however, still about EUR10 below the
YTD results achieved in 2008. A notable exception is London, which
aided by the weak British pounds exchange rate, has achieved the
highest YTD RevPAR results (GBP99.33) this year since 2004. June
and July 2010 were the best performing months across that time
Highlights from key market performers for August
include (year-on-year comparisons, all currency in euros):
Frankfurt, Germany, experienced the largest OR increase,
rising 22.6% to 58.2%, followed by Lisbon, Portugal
(+19.7% to 77.5%), and Antwerp, Belgium (+16.8% to 66.5%).
- Three markets posted OR
decreases of more than 5%: Athens, Greece (-7.8% to
52.5%); Geneva, Switzerland (-7.2% to 54.3%);
and Aberdeen, Scotland (-6.8% to 69.4%).
markets ended the month with ADR increases of more than 20%: Stockholm, Sweden (+39.9% to EUR130.45); Malmo,
Sweden (+25.2% to UER85.99); and Zurich, Switzerland (+22.4% to EUR169.74).
- Barcelona, Spain, posted the only
double-digit ADR decrease, falling 11.8% to EUR98.56.
- The following markets achieved RevPAR increases of more than 30%:
Stockholm (+50.8% to EUR109.45); Frankfurt (+42.9%
to EUR51.41); and Amsterdam, Netherlands (+34.5% to EUR106.56).
fell 11.2% in RevPAR to EUR75.45, reporting the largest
decrease in that metric.
Hotel Performance in
August 2010 - Middle East / Africa
The Middle East / Africa region reported mixed
results in the three key performance measurements for August 2010
when reported in U.S. dollars.
The region's OR ended the month with a 9.4% decrease
to 53%, ADR increased 7.4% to
US$137.83, and RevPAR fell 2.8% to
"Ramadan, which took place 11 August - 9 September
2010, impacted the August results for the Middle East / Africa,"
said Ms. Randall. "August
was the first month this year reporting an increase in ADR across
the Middle East (+4.3%). Whilst one month doesn't make a
trend, it is a good sign to see the sub-region finally picking up
rate. The continuing increase in supply limits the short to
medium-term recovery of occupancy. When considering the
year-to-date results without the new supply which came on line in
2010, we get a small increase in occupancy. Post the excitement of
the football World Cup, Africa reported a monthly decline in
demand and occupancy levels."
Highlights among the region's
key markets for August include (year-over-year comparisons, all
currency in U.S. dollars):
- Riyadh, Saudi Arabia, experienced
the only OR increase, rising 9.9% to 42.6%.
- Three markets reported OR decreases of more than 20%: Beirut, Lebanon (-37.3% to 47.1%); Cairo,
Egypt (-25% to 43.1%); and Abu Dhabi, United Arab
Emirates (-21.2% to 48%).
- Johannesburg, South
Africa, rose 27% in ADR to US$105.84, reporting the
largest increase in that metric, followed by Cape Town, South
Africa, with a 17.5-percent increase to US$122.57.
- Abu Dhabi
posted the largest ADR decrease, falling 28.0% to
- Three markets reported RevPAR increases for the
month: Johannesburg (+17.2% to US$58.59); Riyadh (+11.4% to US$89.67); and Jeddah, Saudi Arabia (+2.5% to
- Abu Dhabi (-43.3% to US$63.12) and Beirut
(-43.2% to US$117.23) reported the largest RevPAR
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