Visitor arrivals to Hong Kong reached 2,866,053
in February 2010, a figure which not only represents a growth of
32.5% on the equivalent figure for February 2009, but also sets a
record for the month of February. The key reason for the strong
growth was a surge of Mainland arrivals during the Lunar New Year
Golden Week, which fell in February this year but January last
Notwithstanding the seasonal impact of Lunar New
Year, the combined figures of
January and February showed a
consistent trend for growth, reflecting the recovery in global
economy and improved consumer sentiment to travel. For the first
two months of 2010, total arrivals stood at 5,826,372, 17.5% ahead
of the same period last year.
In addition, all long and
short-haul market regions showed positive growth. Standing at the
forefront was Mainland China, with arrivals increasing by 21%.
The robust performance was mainly driven by the Mainlandís
implementation of measures to facilitate individual visits to Hong
Kong by Shenzhen residents.
Other short-haul regions
also registered double-digit gain in arrivals, namely South and
Southeast Asia (+13.5%), North Asia (+12.7%) and Taiwan (+12.7%).
The growth in Taiwan, which was spurred by increase in vacation
visitors, was especially encouraging given the impact of the
direct links. As for the individual markets, both India (+32.5%)
and South Korea (+37.6%) achieved significant growth, as a result
of increased flight capacity and appreciation of the won currency
For the long-haul market regions, while
business travel, which accounts for an important share of
long-haul arrivals, is always quieter around the Lunar New Year
period, the aggregate January and February figures showed an
increase of 9% in arrivals from these regions. Europe, Africa and
the Middle East continued to be the leading performer with a 9.9%
growth, while arrivals from The Americas and from Australia, New
Zealand and South Pacific increased by 7.9% and 9% respectively.
For the first two
months of 2010, both overnight and same-day arrivals showed
increase of 13.8% and 22.5% respectively.
In terms of their
proportion, some 56.0% of all arrivals stayed in the city for at
least one night, compared with 57.8% last year. All market regions, except Mainland China, enjoyed a higher percentage of
overnight visitors, as led by the growth in vacation visitors,
especially from the short-haul regions, to Hong Kong.
for same-day visitors, the proportion has increased from 42.2% in
Jan-Feb 2009 to 44% this year, which reflects the significant
growth in same-day visits by travellers in Mainland China,
especially with the implementation of measures on individual
visits by Shenzhen residents.
occupancy across all categories of hotels in February 2010 was
79%, 3 percentage points higher than in February 2009. The
geographic locations with the highest occupancy were Yau Ma Tei
and Mong Kok, where hotels recorded an average occupancy rate of
84%. The average achieved hotel room rate across all hotel
categories was HK$1,038, 2.4% higher than in
Hong Kong Visitor Arrivals in January 2010,
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