According to data from STR, the U.S. hotel
industry posted mostly positive results in the three key
performance measurements during May 2010.
In year-over-year measurements, the industry's
OR was up 7.1% to 58.9%, ADR ended the month flat at US$97.50
while RevPAR for the month increased 7.1% to finish at US$57.47.
"May was another strong performance month for the U.S. hotel
industry as the demand for hotel rooms far exceeded May of last
year, driving occupancies," said Mark Lomanno, president at STR.
"In addition, May was the first month in almost two years that ADR
was not lower than the same month of the preceding year, as it was
flat for the month. Going into the summer, we expect industry
performance to improve dramatically as we finally will begin to
see increases in room rates."
Among the Top 25 Markets,
Nashville, Tennessee, reported the largest occupancy increase,
rising 24.8% to 67.8%. Three other markets posted occupancy
increases of more than 15%: New Orleans, Louisiana (+21% to
68.6%); Boston, Massachusetts (+15.5% to 76.6%); and Chicago,
Illinois (+15.1% to 67.1%). Norfolk-Virginia Beach, Virginia,
ended the month virtually flat with a 0.4% occupancy
decrease to 56.2%.
New Orleans experienced the largest ADR
increase, rising 16.7% to US$129.89, followed by New York with a 15% increase to US$231.38. Five markets
posted ADR decreases of more than 5%: Orlando, Florida (-11.1% to
US$88.39); Nashville (-8.8% to US$82.85); Seattle, Washington
(-8.5% to US$107.92); San Diego, California (-6.5% to US$117.83);
and Chicago (-5.2% to US$113.77).
New Orleans increased
41.2% in RevPAR to US$89.10, reporting the largest increase in
that metric. Four other markets experienced RevPAR increases of
more than 15%: New York (+26.9% to US$202.43); Denver, Colorado
(+18.8% to US$62.36); Dallas, Texas (+17.4% to US$47.76); and
Boston (+15.1% to US$116.09).
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