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US Hotel Performance in May 2010

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According to data from STR, the U.S. hotel industry posted mostly positive results in the three key performance measurements during May 2010.

In year-over-year measurements, the industry's OR was up 7.1% to 58.9%, ADR ended the month flat at US$97.50 while RevPAR for the month increased 7.1% to finish at US$57.47.

"May was another strong performance month for the U.S. hotel industry as the demand for hotel rooms far exceeded May of last year, driving occupancies," said Mark Lomanno, president at STR. "In addition, May was the first month in almost two years that ADR was not lower than the same month of the preceding year, as it was flat for the month. Going into the summer, we expect industry performance to improve dramatically as we finally will begin to see increases in room rates."

Among the Top 25 Markets, Nashville, Tennessee, reported the largest occupancy increase, rising 24.8% to 67.8%. Three other markets posted occupancy increases of more than 15%: New Orleans, Louisiana (+21% to 68.6%); Boston, Massachusetts (+15.5% to 76.6%); and Chicago, Illinois (+15.1% to 67.1%). Norfolk-Virginia Beach, Virginia, ended the month virtually flat with a 0.4% occupancy decrease to 56.2%.

New Orleans experienced the largest ADR increase, rising 16.7% to US$129.89, followed by New York with a 15% increase to US$231.38. Five markets posted ADR decreases of more than 5%: Orlando, Florida (-11.1% to US$88.39); Nashville (-8.8% to US$82.85); Seattle, Washington (-8.5% to US$107.92); San Diego, California (-6.5% to US$117.83); and Chicago (-5.2% to US$113.77).

New Orleans increased 41.2% in RevPAR to US$89.10, reporting the largest increase in that metric. Four other markets experienced RevPAR increases of more than 15%: New York (+26.9% to US$202.43); Denver, Colorado (+18.8% to US$62.36); Dallas, Texas (+17.4% to US$47.76); and Boston (+15.1% to US$116.09).

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