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Wyndham to Franchise Planet Hollywood Hotels

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Wyndham Hotel Group has signed a license agreement with Planet Hollywood Resorts International, to franchise the Planet Hollywood Hotels brand and provide management services globally.

The Planet Hollywood  brand was founded in 1989 by Robert Earl, founder and chief executive officer of Planet Hollywood International, Inc., Planet Hollywood Resorts International, LLC and chairman of the Planet Hollywood Resort & Casino in Las Vegas. Planet Hollywood capitalizes on the global appeal of movies, sports, celebrity and entertainment-based themes. Planet Hollywood International, Inc. will continue to own Planet Hollywood brand trademarks and intellectual property.

“The addition of an entertainment-based hotel offering will complement Wyndham Hotel Group’s strong global portfolio by expanding its appeal to a much wider audience,” said Eric Danziger, Wyndham Hotel Group president and chief executive officer. “Planet Hollywood is a world-renowned brand favored by travelers and developers who crave unique experiences, distinctive dining and outstanding service. We are especially proud to work with Robert Earl, a dynamic entrepreneur, as we look to expand the brand in key tourist hotspots around the world.”

Wyndham Hotel Group will offer developers the choice of various levels of entertainment-based concepts for hotel development opportunities based on hotel or resort size and geographic location.

Commenting on the new relationship, Earl said, “We elected to work with Wyndham Hotel Group because of the company’s scale and reputation as a global brand-builder, which will benefit the future of the Planet Hollywood Hotels brand. This strategy will create long-term synergies between our companies and take Planet Hollywood development opportunities to a whole new level. Most importantly, I know that our brand is in the best hands with Eric Danziger and Wyndham Hotel Group.”

Planet Hollywood restaurants are located in top tourist destinations around the world. The company’s name reflects its most widely known venture, a group of company-owned and franchised Planet Hollywood restaurants that offer patrons a chance to dine in the midst of one of the world’s largest privately held Hollywood memorabilia collections including props from blockbuster movies and classic television shows.

Other Planet Hollywood International restaurant concepts available for development at future hotel locations include Buca di Beppo, an authentic, family-style Italian restaurant chain known for its quirky décor and upbeat atmosphere; Earl of Sandwich restaurants, launched by Robert Earl and the 11th Earl of Sandwich John Montagu, specializing in fresh, hot sandwiches; and Planet Dailies, a trendy, 24/7 coffee shop and meal concept.

Wyndham Hotel Group, part of the Wyndham Worldwide family of companies is one of the world’s largest hotel company’s with nearly 7,200 hotels and approximately 607,000 rooms under the 13 hotel brands: Wyndham Hotels and Resorts, Planet Hollywood Hotels, Ramada, Days Inn, Super 8, Wingate by Wyndham, Baymont Inn & Suites, Microtel Inns & Suites, Hawthorn Suites by Wyndham, TRYP by Wyndham, Howard Johnson, Travelodge and Knights Inn.

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