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Pianist Named Bombardier Business Aircraft Brand Ambassador

Search ASIA Travel Tips .com Send to Friend ASIA Travel Latest Travel News Tuesday, 2 February 2010

Bombardier has named classical music star Lang Lang as one of its Business Aircraft brand ambassadors. Recognized worldwide as a top performer and cultural influencer, Lang Lang’s need for flexibility, comfort, and timesaving makes him the consummate business traveler – perfectly suited, Bombardier says, to represent the Learjet, Challenger and Global aircraft brands.

“Lang Lang’s incredible talent and ebullient personality reaches people from all cultures worldwide. His global appeal makes him an ideal brand ambassador for Bombardier and we are delighted that he has put his confidence in our business jets to help maximize his demanding travel schedule,” said Steve Ridolfi, president, Bombardier Business Aircraft.

Born in China, Lang Lang began playing the piano at the age of three. As an adult he became the first Chinese pianist to play with the Berlin Philharmonic, the Vienna Philharmonic and top American orchestras. Praised by musicians and critics, he is known to have revolutionized classical music in China, where he is credited to have inspired millions of children to learn piano. In 2008, he founded the Lang Lang International Music Foundation in New York, an organization created to promote the understanding and enjoyment of classical music and to financially support future generations of musicians.

“Flying on Bombardier business jets allows me to reach audiences worldwide faster, well rested and focused”, said Lang Lang. “With an extremely busy show schedule that takes me around the world, the added convenience and freedom of flying on a business aircraft makes an incredible difference in my day-to-day life and productivity.”

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