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Bombardier has named classical music star Lang
Lang as one of its Business Aircraft brand ambassadors. Recognized
worldwide as a top performer and cultural influencer, Lang Lang’s
need for flexibility, comfort, and timesaving makes him the
consummate business traveler – perfectly suited, Bombardier says,
to represent the Learjet, Challenger and Global aircraft brands.
“Lang Lang’s incredible talent and ebullient
personality reaches people from all cultures worldwide. His global
appeal makes him an ideal brand ambassador for Bombardier and we
are delighted that he has put his confidence in our business jets
to help maximize his demanding travel schedule,” said Steve
Ridolfi, president, Bombardier Business Aircraft.
Born in China, Lang Lang began playing the piano
at the age of three. As an adult he became the first Chinese
pianist to play with the Berlin Philharmonic, the Vienna
Philharmonic and top American orchestras. Praised by musicians and
critics, he is known to have revolutionized classical music in
China, where he is credited to have inspired millions of children
to learn piano. In 2008, he founded the Lang Lang International
Music Foundation in New York, an organization created to promote
the understanding and enjoyment of classical music and to
financially support future generations of musicians.
“Flying on Bombardier business jets allows me to reach audiences
worldwide faster, well rested and focused”, said Lang Lang. “With
an extremely busy show schedule that takes me around the world,
the added convenience and freedom of flying on a business aircraft
makes an incredible difference in my day-to-day life and
productivity.”
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