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83 Finalists Vie for 27 Awards in Singapore Experience Awards

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A total of 83 finalists have been shortlisted for 27 award categories at this year’s Singapore Experience Awards organised by the Singapore Tourism Board.

Featured in this year’s finalists repertoire are established players, past Singapore Experience Awards winners, and new tourism products like ION Orchard and Shanghai Dolly. Also included in the mix are new entrants like the People’s Association’s Chingay Parade Singapore 2009 – a local favourite which has evolved over the years to become a highlight on Singapore’s events calendar.

Strong submissions also featured prominently in this year’s new award categories – Best Education Experience, Best Enrichment Experience, and Best Healthcare Experience – reflecting the creativity, quality and diversity of experience providers beyond traditional tourism.

Winners will be unveiled at a gala presentation ceremony on 28 October 2010 at the Shangri-Lla Singapore graced by Senior Minister of State, Ministry of Trade and Industry, and Ministry of Education, Mr S Iswaran.

Singapore Experience Conversation

This year, the Singapore Experience Awards introduces The Singapore Experience Conversation - an exclusive, by-invitation-only annual forum. The forum will provide an opportunity for experience providers to have an open dialogue about inspirations and challenges arising from an ever-changing consumer landscape.

Forum participants this year will hear from special guest speaker B. Joseph Pine II, internationally acclaimed author of the published best-seller in 1999, “The Experience Economy: Work Is Theatre & Every Business a Stage”, on how businesses should keep adding value to their economic offerings by continually redesigning their experiences.

Highlighting the importance of businesses to constantly innovate in order to create compelling and memorable experiences, Mr Tony Lai, STB’s Assistant Chief Executive for the Sector Planning and Development Group, said, “Businesses today compete on experiences and one way they can better engage their customers is by creating a personalised, user-centric experience. This is what the Singapore Experience Awards celebrates – individuals and organisations who push the bar by thinking of creative ways to make their customers’ experiences memorable on their first visit, and even better on their next.”

The Singapore Experience Awards will round off TravelRave 2010, a platform for industry leaders, experts and professionals to uncover business opportunities, share insights and best practices, showcase industry innovations and celebrate tourism achievements.

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