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Manchester United recently signed a new three
and half year deal with Turkish Airlines for a state of the art TV
ad which unveils the airline’s new business class concept.
Starring famous players including Edwin van Der Sar, Wayne Rooney
and Patrice Evra, the commercial depicts the luxury and comfort
enjoyed by Turkish Airlines passengers and the surprise ending
involves an appearance by Manchester United legend and global
football icon Sir Bobby Charlton.
Directed by Marco Grandia
the commercial, aptly dubbed ‘Football on Air’, was filmed in the
‘Manchester Studio’ at Media City’s Pie Factory.
The shoot
involved building a full sized passenger jet and the production
crew spent a further three weeks preparing for the shoot which
took two days to film. The talents of more than 115 people were
involved in creating the ad which will air in 80 countries around
the world. Demonstrating the playing wizardry of the United team
mates the ad demonstrates the brand synergy between
Manchester United and their global travel partner.
Sir
Bobby was delighted to get involved on the day, and said, "For me Manchester
United will always be the greatest football club in the world. The
partnership with Turkish Airlines brings fans all around the world
closer to the Club which is fantastic news."
Manchester United Commercial Director, Richard
Arnold, added, ‘Turkish Airlines are the perfect airline partner
for Manchester United. It is an ambitious, innovative and truly
global brand."
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Manchester United
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