Abacus Adds ACE Travel Insurance Content

Abacus has partnered ACE Travel Insurance to distribute its insurance products to all Abacus-connected travel agents across the Asia region, including Malaysia, Indonesia, Vietnam, China and Thailand as a first phase.

Travel agents can access the content via Abacus’ fully-integrated travel insurance booking solution, Abacus TravelSecure, which allows the processing of travel insurance transactions electronically within the same Passenger Name Record (PNR). These insurance products will be available to other Asia Pacific markets in the second phase of the roll out.

Speaking at the ACE product launch in Malaysia, Mr. Brett Henry, Vice President Marketing, Abacus International, said, “By enhancing the quality and variety of travel insurance products in Abacus’ distribution system, travel agents will be able to offer more choices to their customers. Concurrently, we are also helping travel agencies increase their revenue opportunities by maximising the travel insurance sales options to their customers.”

Non-air income – that is, sales derived from hotel and car bookings as well as insurance – could account for over 50% of a travel agent’s income in Singapore and Hong Kong, according to Abacus booking data. It does vary between travel agencies across the region with a lower uptake in other Asia Pacific markets.

Mr. Henry said that these markets were catching up. “Abacus is experiencing rapid growth in its insurance category with an average of 14% year-on-year growth in bookings. Of the five markets, Vietnam is in the lead posting at least a 20% month-on-month increase. With the new ACE Travel Insurance content, we are forecasting a 20% increase in insurance bookings on top of the current bookings, across these five markets,” Mr. Henry added.

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