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InterContinental Hotels Group relaunched its
2000th Holiday Inn hotel on Thursday, the Holiday Inn Express
Edinburgh - Waterfront, in Scotland.
Holiday Inn is investing
around US$1 billion across more than 3,200 hotels and 430,000
rooms worldwide as part of the global brand relaunch. First announced in October 2007, the relaunch is committed to
offering guests a consistently good experience at all Holiday Inn
and Holiday Inn Express hotels around the world, from Adelaide to
Atlanta and Rome to Rio. Holiday Inn is also
improving the quality of its hotels throughout the world with new
openings, another 900 hotels in the Holiday Inn global development
pipeline and the removal of poorer quality hotels.
The Holiday Inn brand was founded by Kemmons Wilson in 1952 with
the first hotel opening in Memphis, Tennessee. 58 years on,
Holiday Inn and Holiday Inn Express are in 100 countries worldwide
and welcome over 100 million people every year. To showcase its
hospitality and expertise worldwide, Holiday Inn has been named as
the official hotel services provider to the London 2012 Olympic
and Paralympic Games. As a sponsor, Holiday Inn will be providing
expertise in accommodation and services before and during the
games.
“Reaching 2,000 relaunched Holiday Inn hotels is a huge milestone.
We’re two thirds of the way through the biggest relaunch in our
industry’s history, and on track to complete the programme by the
end of the year,” said Andy Cosslett, IHG’s chief executive. “We’ve been asked whether now is
the right economic climate to do this relaunch and the answer is
definitely yes. Not only is the relaunch delivering improved guest
satisfaction and RevPAR (revenue per available room)
outperformance, it’s also resetting the perception of Holiday Inn
and will help the brand stay relevant for the next 50 years.”
The relaunch focuses on the things research shows
matter most to guests – a modern, contemporary hotel with
efficient, friendly service and a great night’s sleep.
Relaunched hotels feature:
- Upgraded and decluttered lobby areas
- A Holiday Inn scent and sound
- New bedding
- Upgraded showers and bathroom amenities
- New exterior lighting and landscaping
- New signage
with the redesigned logo
All Holiday Inn employees also
go through an extensive ‘Stay Real’ training programme to ensure
guests receive the level of service they expect.
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Edinburgh
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