Airphil Express has renewed its partnership with
Sabre Airline Solutions as its main eCommerce technology partner.
Airphil Express is a burgeoning airline that earlier this year
re-engaged in the market as a full-fledged low-cost carrier. It is
on an ambitious plan to expand regionally, starting with services
to Singapore this October.
Domestically, the airline has steadily
increased its frequency of flights as well as its number of
destinations. It currently flies to 28 domestic destinations and the expansion
is expected to continue well into the next
To support this phase of the airline’s
development, Airphil Express extended its relationship with
Sabre Airline Solutions for another five years. Sabre will provide
the airline the solutions it needs for growth and customer
service, including SabreSonic Customer Sales and Service (CSS), a robust revenue-generating reservation system
and departure control solution. Airphil will also leverage Sabre’s
eCommerce expertise for the carrier’s online channel.
enlarged scope of partnership will allow Airphil Express to
enhance its customer offerings to include unbundled fare
structures with ancillary and self-service options.
Express is about responding to the needs of our passengers in the
most cost-effective manner possible. In the very competitive
low-cost arena of the Philippine travel market, Sabre Airline
Solutions shares our commitment to provide our customers with
thrifty fares and flexible travel options. In turn, we hope to see
a significant return on our aggressive investments into technology
platforms such as Sabre,” said Maria R. Java, Vice President for
Marketing, Media, eCommerce and Product at Airphil Express.
The airline will continue to use SabreSonic CSS and SabreSonic
Web to boost its sales and service processes.
Sabre recently expanded its presence in Philippines, boosting
e-Commerce services to the airline industry. Sabre Philippines,
based in Manila, is primarily tasked with the development, customisation, hosting and support of Sabre Airline Solutions’
e-Commerce solutions for airlines. The office has a staff of 130
people, compared to 70 people in the first quarter of 2009, and
has doubled its office space during the same period.
he was in Manila officiating the recent opening of Sabre
Philippines’ newly-expanded office, Sabre’s president of airline
products and solutions, Steve Clampett, reiterated Sabre’s
commitment to the country. He said Sabre will continue to recruit
top-class talent in the areas of product development, business
analysis, customer support, solution delivery, quality assurance,
and general management.
Clampett explained that Manila was
chosen as Sabre’s regional base because of the quality of its
manpower resources. Its strategic business location was another
reason. “The Philippines is located right in the heart of Asia,
just four hours flying time away from major capital cities in the
region,” said Clampett. “Sabre has many customers in this region
and it’s important for us to have resources close by to provide
the best customer service.”
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