Hilton is set for a whirlwind tour around Asia
this October after joining forces with the Asian edition of the
Emmy award-winning reality competition series – The Amazing Race
Asia, which is produced by and aired on AXN.
Starting 23 September 2010, more than 13 Hilton
hotels and resorts in the Asia Pacific region will be featured
throughout The Amazing Race Asia Season Four in various aspects.
Viewers catching the action will also be able to
join in the race with a viewers contest through the location-based
social networking website, Foursquare.
unique format of participants racing across the world in The
Amazing Race Asia is the perfect fit for our ‘Stay Hilton, Go Everywhere’ campaign. It helps showcase our wide range of hotels
and resorts in the region and also sends a strong message that
Hilton makes the world accessible through its global offerings,”
said Dave Horton, global head, Hilton Hotels & Resorts brand.
In this year’s race across Asia, contestants
will be faced with Hilton-specific challenges, and racers who check-in first on certain legs will also walk away with
Hilton holiday packages.
Ten episodes of the
show will feature a unique ‘Check-in and Win’ contest for viewers.
A ‘pit stop’ in a designated Hilton property will be revealed at
the end of each programme and the first five viewers to check-in
using Foursquare between 3 p.m. to 7 p.m. during the following
seven days will win a host of Hilton prizes including room nights
and dining vouchers. These viewers’ pit-stops are located at Hilton properties across the region including Indonesia, Korea,
Malaysia, Singapore, Sri Lanka, Thailand and Vietnam.
Hilton Hotels & Resorts currently has 47
hotels in operation in Asia and more than 530 properties in 76
Plus, for the very
first time, the first episode of TARA is being shown
online, one whole week before the
on-air premiere on AXN starting 23 September 2010.
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