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Manchester United players Wayne Rooney, Edwin
van der Sar, Nani, Ji Sung Park and Darren Fletcher were at Old
Trafford alongside the Club's Chief Executive David Gill, Director
of Commercial Richard Arnold, Turkish Airlines Chairman Hamdi
Topcu, and Co – Chairman Cemal Şanlı to reveal details of a
three-and-a-half year deal that will see the airline's fleet
livery carry the Manchester United crest as well as other iconic
club and player imagery on the airline's fuselage.
Turkish Airlines, one of Europe's largest airlines, will transport the Manchester United team and officials on
their travels for Champions League matches, other tournaments
and training camps throughout Europe and the world.
The airline will receive a number of rights from the deal
including perimeter board advertising at Old Trafford and consumer
promotions using the club's intellectual properties.
David Gill said, "The deal with Turkish Airlines is yet
another example of the global appeal of Manchester United and we
welcome them to the Club, already they are proving to be a dynamic
and committed partner which will no doubt allow us to further
develop the reach of Manchester United and for Turkish Airlines to
grow their customer base in Manchester and around the world."
Hamdi Topcu added, "It is a great honour for Turkish Airlines to be
associated with Manchester United as the team's official airline
sponsor and I am confident the partnership will make an excellent
contribution to our brand value. Like Manchester United we aim to
be the very best in everything we do with first class quality of
service in all aspects of our business. We are very excited about
the commercial opportunities that the sponsorship will offer the
airline working alongside one of the most famous football clubs in
the world."
Turkish Airlines was formed in 1933 and
today flies to 120 destinations worldwide, transporting over 25
million passengers. The airline, which is a Star Alliance Member, recently announced plans to grow its fleet to 196
aircraft within the next five years.
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