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Seville to Host Best of MICE Forum

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The Best of MICE Networking Forum “European Cities” is to be held in Seville from the 15th to the 18th of December 2010 with an estimated attendance of 50 suppliers and 60 buyers representing European blue chip companies and associations.

Laurent Fuchs, ABCevents director, said, “Following the success of the first edition held in Ibiza, which saw the participation of buyers from top European companies such as Llyods, Nokia, LVMH or Safran, this edition in Seville promises even greater success; in Ibiza, some industry sectors, such as pharmaceuticals were not able to participate as per their deontological codes but in Seville this will be different. We have already confirmed the participation of decision-makers from many European blue chip companies and, in terms of suppliers, important organisations such as the Paris Convention Bureau, Eurodisney Businesss Solutions, Sercotel or Sol Melia have already confirmed their participation. We are very pleased to notice that attendees consider our events as efficient channels for a visible and immediate Return on Investment (ROI).”

Manuel Macias, the recently elected Director of the Seville Convention Bureau, added, “For Seville, being able to host a Best of MICE is a unique opportunity to present our MICE offer to top-level buyers. We are happy being able to convince organizers to select our city and we trust Seville will convince Best of MICE clients to organize one of their forthcoming events here. Our strategy for future years is in line with what Best of MICE will bring; in other words, ensuring that the maximum number of international, qualified buyers know what our city has to offer and evaluate how successful one of their events can be when selecting Seville as a destination. The new bet of Congress Tourism in Seville passes by the excellence of its hotels and implementation of new and spectacular FIBES auditorium with capacity for 3,600 people and its new multi-purpose buildings, representing a unique opportunity to position "Seville Meetings Experience" as one of the very best ways to organise meetings of all types and size. Seville is, in fact, one of the most convenient European cities to visit, with its many pedestrianised streets and a huge network of bicycle lanes. Another feature which Seville has to offer as a unique destination for meetings, incentives and any type of event is its use of palaces, country houses, farms and estates which can be enjoyed in the province of Seville in its historic areas.”

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