Four of André Balazs’ properties: The Standard,
Hollywood, The Standard, Downtown LA, The Standard Spa, Miami
Beach and The Standard, New York have joined Design Hotels.
Conceived by visionary hotelier André Balazs,
The Standard brand, which debuted in 1999 in West Hollywood,
California, is anything but “standard”. Balazs realised early on
that a new generation of young, fashionable and style-conscious
consumers was emerging. They were hungry for a new hospitality
experience, one that catered to their sophisticated tastes, but at
the same time was affordable.
Each of The Standard hotels
has its own identity and distinctive design. Moreover, the hotels
offer environments that connect guests to the local social scene –
a fact which brings them back time and time again.
excited to have these hotels join our portfolio,” said Claus Sendlinger, founder and CEO of Design Hotels. “We have found the
ideal partner to increase our presence in the U.S. market and
provide our guests with additional outstanding properties in key destinations like New York, Miami and Los Angeles.”
The Standard, New York is a colossal new
building standing tall over the High Line, a former elevated
railway, now rehabilitated into a public park in Manhattan’s
historic Meatpacking District. The 18-floor, 337-room hotel is
supported on massive concrete pillars and contains a striking
combination of custom details, inspired by a century of modern
Tucked underneath the High Line’s hefty steel
frame, are a garden café and The Standard Grill, an acclaimed
restaurant with Michelin-starred chef Dan Silverman at its helm.
The rooms, all with floor-to-ceiling windows, provide views of the Hudson River and a sense of “floating” above New York
– a feeling guests are bound not to forget. The Standard, New York
opened in December 2008.
Originally built in 1957 as The
Lido Spa, The Standard Spa, Miami Beach is located on Belle Isle,
a lush residential island on Biscayne Bay. Balazs’ vision was to
update and infuse the property with renewed energy, without
stripping its original charm and character. The fresh,
Scandinavian design draws on Modernist elements evident in the
white marble walls, terrazzo floors and vintage Danish furniture.
Inspired by ancient bathhouses and their communal lifestyle,
The Standard Spa is an airy, elegant hydrotherapy spa hotel. Its
“Do-It-Yourself” menu allows guests to indulge themselves with an
extensive range of options including a Mud Lounge, Aroma Steam
Room and Roman Waterfall Hot Tub. The hotel’s waterfront has
private boating docks and views of Miami’s sunsets, and is only
five minutes from the beach. The 105-room property opened in
One day in 2000, whilst on his way to
the airport, Balazs received a phone call from a friend saying:
“You have got to see this building!” Balazs took a detour and
after seeing it, bought it on impulse. An elegant Carrara-marble
clad office building from 1952 became the home of
Downtown LA, which then set off a resurgence of the entire
downtown Los Angeles area.
207 spacious rooms are outfitted with
platform beds and oversized desks, and in some a gigantic black
foot by Italian furniture designer Gaetano Pesce stands in the
middle of white-tiled bathrooms. But the star of this hotel
is its rooftop, which attracts both guests and locals. It
encompasses a heated swimming pool, red Astroturf deck, a dance
floor, bar, outdoor fireplace, vibrating waterbed pods and a
grassy knoll with sculptured topiary. The hotel is just blocks
away from downtown LA’s primary attractions. The Standard,
Downtown LA opened its doors in June 2002.
Unconventional in every possible way,
Hollywood dazzles from the moment guests walk into its white
terrazzo-tiled lobby. The sleek, sexy environment features a
tattoo parlour, a DJ spinning smooth tunes and an almost-naked
model-turned-performance artist in a glass case behind the front
desk. A 1960s white washed building was cleverly
transformed into a hip hideawaywith the help of producer and set
designer Shawn Hausman.
The 139 rooms feature plenty of
post-modern and retro-futurist references, Andy Warhol
flower-print curtains, silver beanbag chairs, inflatable sofas and
surfboard-shaped coffee tables. The pool deck, outfitted in bright
blue Astroturf, offers panoramic views of Beverly Hills, West
Hollywood and, in the distance, Catalina Island. The hotel opened
in January 1999.
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