Marriott International has said it will invest
$500,000 (approximately 3.4 million RMB) in seed money over the
next two years to support a vital water conservation program that
helps protect the largest source of fresh water on the planet,
located in the mountains of Southwest China.
The program will
focus its work in Sichuan Province, the area hit hard by the 2008
Concurrently, Marriott and Ritz-Carlton hotels
throughout China have committed to reducing their water and energy
use by 25% by 2017.
The program, called the “Nobility of
Nature”, is designed to assist rural communities in Sichuan
Province with sustainable businesses, such as mushroom farming and
honey production, which will place less stress on the environment.
Reducing erosion and sedimentation will also improve water quality
downstream in both rural and urban areas.
committed to doing business in China and to the well-being of the
Chinese people,” said J.W. Marriott Jr., chairman and chief
executive officer of Marriott International. “There’s a Chinese
proverb, ‘when drinking the water, consider the source’. Water is
the key to prosperity and sustained economic growth. Helping to
develop viable ways to preserve the water supply and conserve
water in our hotels is important to our business, our associates
and our customers.”
Marriott expects to
operate 60 hotels in China by the end of this year, making China
the company’s most important market outside of North America.
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