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Qantas Deploys GuestLogix’s OnTouch Retail Technology

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Qantas has deployed GuestLogix’s OnTouch Retail Technology to expedite onboard sales transactions for existing duty free offerings and to facilitate the future sale of products and services, through GuestLogix’ OnTouch Merchandising Platform.

“Speed and ease are fundamental in enabling us to deliver a new level of customer service to our travellers,” said Mr. Eric Jelinek, Head of In-flight Services at Qantas. “We believe the implementation of an onboard retailing technology and merchandising platform, through Alpha and GuestLogix, will help us to enhance the in-flight experience for our customers.”

In addition to enhancing its current onboard duty free program, the GuestLogix deployment provides Qantas with tools to create, manage and control a more comprehensive branded onboard store. Through GuestLogix’ OnTouch Merchandising Platform, Qantas will be able to develop strategic offerings that evolve standard onboard retailing initiatives into much more passenger-driven, travel-relevant, destination based programs.

OnTouch is GuestLogix’ next-generation onboard store technology and merchandising platform. It allows airline passengers to purchase products and services while in-flight. The various products and services either meet passengers’ onboard requirements, or can be consumed after disembarking the plane.

Airlines can easily tailor and deploy offerings to suit specific destinations, with a ready-made portfolio that includes: transportation to and from the airport; local entertainment and attractions; catalogue sales with convenient product delivery to a desired destination; destination guide services via mobile devices; communication options to stay connected with business, friends and family; and other destination based offerings.

The GuestLogix platform meets the latest payment industry security standards, ensuring all transactions processed are secure and appropriately reconciled.

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