Qantas has deployed GuestLogix’s OnTouch Retail
Technology to expedite onboard sales transactions for existing
duty free offerings and to facilitate the future sale of products
and services, through GuestLogix’ OnTouch Merchandising Platform.
“Speed and ease are fundamental in enabling us
to deliver a new level of customer service to our travellers,”
said Mr. Eric Jelinek, Head of In-flight Services at Qantas. “We
believe the implementation of an onboard retailing technology and
merchandising platform, through Alpha and GuestLogix, will help us
to enhance the in-flight experience for our customers.”
addition to enhancing its current onboard duty free program, the
GuestLogix deployment provides Qantas with tools to create, manage
and control a more comprehensive branded onboard store. Through
GuestLogix’ OnTouch Merchandising Platform, Qantas
will be able to develop strategic offerings that evolve standard
onboard retailing initiatives into much more passenger-driven,
travel-relevant, destination based programs.
OnTouch is GuestLogix’
next-generation onboard store technology and merchandising
platform. It allows airline passengers to purchase products and
services while in-flight. The various products and services either
meet passengers’ onboard requirements, or can be consumed after
disembarking the plane.
Airlines can easily tailor and deploy
offerings to suit specific destinations, with a ready-made
portfolio that includes: transportation to and from the airport;
local entertainment and attractions; catalogue sales with
convenient product delivery to a desired destination; destination
guide services via mobile devices; communication
options to stay connected with business, friends and family; and
other destination based offerings.
The GuestLogix platform meets
the latest payment industry security standards, ensuring all
transactions processed are secure and appropriately reconciled.
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