Oriental Hotel Hiroshima Joins Sterling Design

 The Oriental Hotel Hiroshima has become Sterling Hotels' second Sterling Design member in Asia Pacific.

The 227-room Oriental Hotel Hiroshima is located along Heiwa Odori, the lively main street in Hiroshima. The city is home to two landmarks in the UNESCO World Heritage List – the Hiroshima Peace Memorial and Itsukushima Shinto Shrine on Miyajima Island – and the A-Bomb Dome at the Peace Memorial is only 15 minutes away by foot. Guests can also rent a bicycle from the hotel to see the city in a leisurely manner.

The hotel prides itself on promoting arts, music, and culture with regular art exhibitions in its gallery and music events at its chapel. In particular, local musicians are showcased in the hotel's New York Café every Friday.

The hotel was the creation of some of Japan's best designers – including famous interior designer Shigeru Uchida – with the concept of "urban sophistication" in mind. Notable design features include glass chandeliers in the lobby and the Italian restaurant designed by Czech architect Borek Sipek, the mural in the chapel painted by Katsuhiko Hibino, carvings by Nobuo Sekine, and photographs in New York Café from Toshi Matsuo.

In-room amenities include the best of natural Japanese products with vegetable-oil shampoo, conditioner, and body soap produced by Atsuko Morita; soothing bamboo-fiber towels; and waffle fabric pajamas designed by Minako Yokomori.

 All rooms provide complimentary Internet access and some offer views of the city skyline. Culinary offerings include four elegant restaurants serving French, Japanese, Italian, and New York–style bistro cuisine. The signature French restaurant, Ozawa, is the sister restaurant of the established Ozawa in Tokyo.

"Preferred Hotel Group has a strategic plan to grow our portfolio outside of Tokyo into other key cities in Japan," said Mark Simmons, area managing director, Asia, for Preferred Hotel Group. "The Oriental Hotel Hiroshima is a welcome addition to our existing members outside Tokyo, including Sapporo and Yokohama. It is also significant as our fourth Sterling Design member in Asia Pacific and 12th globally, a category that was launched at the end of 2009 to represent a collection of value-for-money properties that are extremely functional with sleek and modern design."

Junichi Araki, general manager of Oriental Hotel Hiroshima said, "Oriental Hotel Hiroshima aims to increase its market share of foreign guests by up to 20% in the next three years by leveraging on Preferred's worldwide network."

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