All ten member-nations will be well-represented at the popular
annual leisure travel trade event which showcases the largest
contingent of ASEAN destination products and services.
While some 1,000 buyers registered their
interest to source at the event, only 400 have been selected to
attend as hosted buyers Buyer profile this
year includes delegates from Asia Pacific (55%), Europe
(37%) and the rest of the world. A total of 1,600
delegates are expected at the ATF 2011.
Cambodia, will host ATF 2011
in Phnom Penh from 15 to 21 January. ATF Travex, the 3-day travel
trade mart component of the event will take place from 19 to 21
January at the Diamond Island Convention & Exhibition Centre.
Excellency Dr. Thong Khon, Minister of Tourism, Cambodia and
Chairman of ATF 2011 Host Committee, said, “This year’s theme ‘A
World of Wonders and Diversity’ embodies everything that Cambodia
has to offer as a compelling destination. We look forward to
welcoming all ATF participants and international delegates to the
Kingdom of Cambodia. We have taken great pride to create plenty of
opportunities for them to discover our country’s rich cultural,
natural and historical heritage.”
Business appointments and meetings which
encompass the majority of delegates’ schedules over the 3-days are
just some of the many highlights that ATF 2011 will offer. ASEAN
Tourism Conference (ATC) – the educational front of ATF – will
feature topics such as Ecotourism and Sustainable tourism in the
ASEAN region as well as managing tourism in destinations which are
home to Heritage Sites.
Hosted by The Ministry of Tourism, Cambodia, the ATF 2011 Opening
Ceremony is set to be a spectacular event featuring some 500 local
and foreign performers in traditional and contemporary
performances. The Ministry is also pulling out all stops to ensure
a feast for the senses with a strong play on the latest
pyrotechnics and sound effects technology. Delegates can also look
forward to a stunning 30 minutes fireworks highlight.
the 3 days, delegates will be able to wine, dine and enjoy the company of
their peers at several hosted luncheons, dinners as well as at 3
late night functions at Nagaworld, Raffles Hotel Le Royal and
Sofitel Phnom Penh Phokeethra.
Pre-show city tours of
Phnom Penh and post-show tours to popular Cambodian destinations
such as Siem Reap, Preah Sihanouk and Koh Kong are also available
to hosted buyers and media delegates.