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[HD videos below] Organisers of the next ASEAN Tourism Forum (ATF) Travex (Travel Exchange) 2011 have reported a strong response, with over 500 exhibition booths fully sold by end October 2010.

All ten member-nations will be well-represented at the popular annual leisure travel trade event which showcases the largest contingent of ASEAN destination products and services.

While some 1,000 buyers registered their interest to source at the event, only 400 have been selected to attend as hosted buyers Buyer profile this year includes delegates from Asia Pacific (55%), Europe (37%) and the rest of the world. A total of 1,600 delegates are expected at the ATF 2011.

Cambodia, will host ATF 2011 in Phnom Penh from 15 to 21 January. ATF Travex, the 3-day travel trade mart component of the event will take place from 19 to 21 January at the Diamond Island Convention & Exhibition Centre.

His Excellency Dr. Thong Khon, Minister of Tourism, Cambodia and Chairman of ATF 2011 Host Committee, said, “This year’s theme ‘A World of Wonders and Diversity’ embodies everything that Cambodia has to offer as a compelling destination. We look forward to welcoming all ATF participants and international delegates to the Kingdom of Cambodia. We have taken great pride to create plenty of opportunities for them to discover our country’s rich cultural, natural and historical heritage.”

Business appointments and meetings which encompass the majority of delegates’ schedules over the 3-days are just some of the many highlights that ATF 2011 will offer. ASEAN Tourism Conference (ATC) – the educational front of ATF – will feature topics such as Ecotourism and Sustainable tourism in the ASEAN region as well as managing tourism in destinations which are home to Heritage Sites.

Hosted by The Ministry of Tourism, Cambodia, the ATF 2011 Opening Ceremony is set to be a spectacular event featuring some 500 local and foreign performers in traditional and contemporary performances. The Ministry is also pulling out all stops to ensure a feast for the senses with a strong play on the latest pyrotechnics and sound effects technology. Delegates can also look forward to a stunning 30 minutes fireworks highlight.

Over the 3 days, delegates will be able to wine, dine and enjoy the company of their peers at several hosted luncheons, dinners as well as at 3 late night functions at Nagaworld, Raffles Hotel Le Royal and Sofitel Phnom Penh Phokeethra.

Pre-show city tours of Phnom Penh and post-show tours to popular Cambodian destinations such as Siem Reap, Preah Sihanouk and Koh Kong are also available to hosted buyers and media delegates.

Please also check out the HD Videos from the ATF 2011.

A Few Special Moments from Cambodia Night @ ATF 2010 in Brunei

See more: HD Videos from the ATF 2010 and also check out the HD Videos from the ATF 2011.

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