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Egypt the Official Partner Country of ITB Asia 2010

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ITB Asia has confirmed that Egypt is the official partner country for the 2010 show which will take place at Suntec Singapore between 20 - 22 October.

Egypt, which positions itself under the tagline, “Where it all begins”, will use Egypt Night when ITB Asia opens on 20 October to showcase the best of the destination to hundreds of travel industry leaders from Asia and beyond.

Egypt, a land of ancient pyramids and magnificent heritage, attracts around 12.5 million tourists each year. It is now focusing on the Asian market.

“Messe Berlin Singapore is delighted that Egypt has chosen ITB Asia to announce its intent in the Asian travel market,” said Dr Martin Buck, Vice President of Messe Berlin. “It is the beginning of a new relationship between Asia and Egypt. ITB Asia is proud to be at the foundation of that partnership.”

Egypt’s First Assistant Minister, Ministry of Tourism, Mr Hisham Zaazou, added, “Asia is among the most favoured tourism markets for Egypt. We are always looking for opportunities to attract more tourists to the jewels of Egypt. It is our pleasure to participate in large scale events like ITB Asia and promote Egypt as an emerging international holiday destination.”

In the first eight months of 2010, international visitor arrivals to Egypt increased at a rate of 18.7% compared to same period last year.

This year Egypt will focus on promoting Luxor City, known as “the world’s greatest open air museum” which has remarkable ruins and temple complexes at Karnak and Luxor. Luxury River Nile cruises on the MS Darakum are also being promoted as a serene new way to take in the ancient historic sites along the River Nile.

The Chairman of the Egyptian Tourism Authority, Mr Amr El Ezaby, said, “We are honoured to be the official partner country for a premier event like ITB Asia 2010. Asia is one of the biggest markets for us. An event of this scale allows us to showcase Egypt and its attractions to a larger audience.”

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