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OHANA Waikiki Beachcomber to Rebrand as an Holiday Inn

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Outrigger Enterprises Group, one of Hawaii’s largest locally owned hotel operators, and InterContinental Hotels Group have signed a license agreement to rebrand the OHANA Waikiki Beachcomber hotel as the Holiday Inn Waikiki Beachcomber Resort.

 Outrigger will continue to own and manage the rebranded resort and all employees will keep their jobs remaining employees of Outrigger Hotels Hawaii. The rebranding is expected to be complete in November 2010.

This agreement implements Outrigger’s “many brands, one `ohana (family)” strategy that leverages the company’s ability to manage multiple brands, while maintaining the Outrigger collection of upscale, luxury leisure hotels and resort condominiums located in some of the most desirable destinations throughout Hawaii and the Pacific.

“We are proud to include Holiday Inn – and its exciting look, feel and guest experience – as part of our family of quality Outrigger hotels,” said David Carey, president & CEO of Outrigger Enterprises Group. “The new Holiday Inn Waikiki Beachcomber Resort combines Outrigger’s legendary hotel management expertise with Holiday Inn’s iconic brand strength and the 52 million members of IHG’s Priority Club Rewards loyalty program – the largest hotel loyalty program in the world– into one, unbeatable package.”

Outrigger completed a $30 million renovation of the OHANA Waikiki Beachcomber in 2009, with the goal of offering a midscale, near-the-beach hotel for the value-conscious traveler looking for a fun and relaxing Hawaiian getaway.

Close to all the action, this resort is located in the fast-paced heart of Waikiki. The property offers guests comfortable accommodations designed to reflect the unique environment and culture of the area, with modern, revitalized guest rooms, as well as a newly revamped pool, lobby, fitness room, and port cochere.

The resort is home to Jimmy Buffett’s at the Beachcomber, a fun, family-friendly lifestyle restaurant and bar that features the new Honolulu Surfing Museum, showcasing collectibles and memorabilia. On the resort’s lobby level, Illusionist John Hirokawa presents the dazzling Magic of Polynesia show in a 700-seat theater specifically designed for his electrifying displays.

The resort’s convenient location is just steps from the beach and surrounded by shopping, dining and entertainment. Nearby attractions include Royal Hawaiian Center, International Market Place, DFS (Duty Free Shop), Macy’s, Duke’s and Waikiki Beach Walk.

Guests staying at the resort also have complimentary access to the Waikik Trolley’s Pink Line, which provides transportation throughout Waikiki, including Waikiki Beach Walk and Ala Moana Center.

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